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B$Z: Interbike Partners With RTC Viva Bike Vegas

April 9, 2013

Interbike Partners With RTC Viva Bike Vegas 2013 Gran Fondo Pinarello To Give Special Guest Access For Ride Participants
- Cycling enthusiasts get first glimpse at new products at industry trade event -

SAN JUAN CAPISTRANO, Calif. – April 9, 2013 – Interbike, the largest bicycle industry trade show in North America, today announced a new agreement with the Regional Transportation Commission (RTC) of Southern Nevada to allow registered participants in the RTC Viva Bike Vegas 2013 Gran Fondo Pinarello admission to the annual tradeshow event on Friday, September 20, 2013. Viva Bike Vegas participants will pay a fee for entry, and will be given access to the show from 11:00 am to 6:00 pm. This access is different than the full day (9:00 am – 6:00 pm) access that will be granted to the Interbike by Invitation guests. Interbike by Invitation guests will also receive special promotional items, separate registration and more as part of their package.

“We view the Viva Bike Vegas event as the ultimate culmination of a week-long celebration of cycling,” said Pat Hus, Managing Director of Interbike. “The RTC has done such a great job with this event and it has been growing nicely year after year for the last six years. The participation numbers are significant and now with the event taking place on the Saturday after the show, it just makes sense to invite this group to Interbike. The Gran Fondo customer is a passionate cycling enthusiast and exactly who we want in the halls.”

Hus added that the move to partner with the RTC for Interbike’s invited-guest day brings more cycling enthusiasts to interface with exhibitors and ultimately helps create demand to be driven through the retail channel.

“The RTC values its relationship with Interbike and we’re thrilled to be able to offer our rider participants access to their invited-guest day,” said Tina Quigley, general manager of the RTC. “We believe this is the icing on the cake for our participants, and will help us offer our riders the ultimate bicycle experience.”

The RTC Viva Bike Vegas 2013 Gran Fondo Pinarello offers road cycling routes for all skill levels, including a 103-mile Gran Fondo, a 60-mile Metric Century, and a 17-mile ride. All routes will begin on the iconic Las Vegas Strip, and the longer routes will traverse the beautiful Las Vegas valley, bringing riders into the Red Rock Canyon National Conservation Area and near Lake Mead National Recreation Area.

Upon completing the Viva Bike Vegas registration, participants will be given a unique code and a link to the Interbike registration page that will allow them to register for the show. Official registration for all Interbike attendees is scheduled to open April 15th, 2013. Viva Bike Vegas registrants interested in attending Interbike can submit e-mail contact information at the registration page. A follow-up email will be sent out on April 15th to remind people to register for the show. Rider registration for the RTC Viva Bike Vegas 2013 Gran Fondo Pinarello is available online at and during this early registration period, all rides cost only $85 and coveted event jerseys are $65.

About Interbike
Interbike is the largest bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. Established in 1982, the show gathers more than 1,200 cycling-related brands and more than 25,000 total attendees annually.

Interbike is a division of Nielsen Expositions, a leading organizer of tradeshows complemented by industry analysis and market intelligence from its award winning publications and websites. Other events produced and managed under the Interbike umbrella include OutDoor Demo, Health+Fitness Business Expo, IBD Summit and the Electric Bike Media Event.

Nielsen Expositions is a business unit of Nielsen Holdings N.V. (NYSE: NLSN), a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties.

About The RTC
The RTC is the transit authority, transportation planning agency and regional traffic management agency for Southern Nevada. The RTC’s vision is to provide a safe, convenient and effective regional transportation system that enhances mobility and air quality for citizens and visitors. The RTC encourages residents and visitors to use alternate commute modes to help reduce traffic congestion, clean the air and improve the quality of life in Southern Nevada. RTC transit service carried more than 60 million passengers last year and is one of the most efficient transit systems in the nation. For more information on the RTC, visit or use your mobile device to access the RTC’s Ride Tracker, a GPS-based, mobile website that enables transit riders to easily see when buses are due to arrive.