Industry News 4/11/2013

B$Z: SLS & Nike SB Announce the 2013 SLS Nike SB World Tour

Street League Skateboarding & Nike SB Announce the 2013 SLS Nike SB World Tour
Multi-year partnership to support elevation of professional skateboarding competition

Los Angeles, Cali. (April 11, 2013) – Today, Street League Skateboarding (SLS) is proud to announce a multi-year partnership with Nike SB that supports the mission of elevating professional skateboarding worldwide with the SLS Nike SB World Tour. Nike SB will focus on evolving the fan and athlete experience at each North American arena stop of the tour including Sprint Center in Kansas City, MO on June 9th, Rose Garden Arena in Portland, OR on July 14th, and Prudential Center in Newark, NJ on August 25th for the SLS Super Crown World Championship.

“Nike SB is committed to inspiring and supporting skateboarders around the world,” said Melanie Strong, Sr Director of Global Brand for Nike SB. “This is a true partnership and testament to Street League Skateboarding in that we are celebrating skateboarding on the grand stage and making this journey accessible to all fans and skaters.”

“Nike SB’s dedication to skateboarding and their trademark innovation make them an ideal partner for SLS and will become a driving force in the evolution of Street League in the years to come,” says Brian Atlas, General Manager of SLS. “To have their support in establishing the most premium Street League experience is a perfect storm for the riders, the SLS platform and our fans.”

The SLS Nike SB World Tour features a standard format and championship qualification point system across a seven-stop series including international events in Brazil, Spain, and Germany. The series features twenty elite pros competing for the largest cash prize purse in professional skateboarding history, with the winner of each stop of the world tour receiving a first place prize of $100,000. Winners at each stop also earn a golden ticket to the SLS Super Crown World Championship, where the 1st place prize check doubles to $200,000. Each stop of the 2013 SLS Nike SB World tour will be televised live on ESPN/ESPN2.

For more information, visit SLS at

Nike SB
Nike SB is dedicated to serving skateboarders, delivering product innovation and creating new consumer experiences. Since 2001, Nike SB has supported a diverse team of inspirational pros and upcoming amateurs who continue to meet the demands of a constantly evolving sport. With influence in all corners of the world, Nike SB is uniquely suited to bring skateboarding to new audiences and grow the sport globally. Based at Nike headquarters in Beaverton, Oregon, Nike SB is obsessed with finding new ways to support the skateboarder by championing innovation and individuality. For more information, visit and follow @NikeSB