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B$Z: World Industries Partners with Keep A Breast Foundation for Limited Edition Footwear Collection

April 16, 2013

World Industries Partners with Keep A Breast Foundation for Limited Edition Footwear Collection
Leading Skateboarding Company to Develop I love boobies! Shoes to Support Foundation

COSTA MESA, CA – World Industries and Keep A Breast Foundation, the leading youth-focused, global, nonprofit breast cancer organization, today announced plans for a limited edition I love boobies! footwear line, WRLDxKAB.

“We are excited to collaborate with The Keep A Breast Foundation, an organization that supports a cause that is very close to meand my family,” said Scott Chantos, President, World Industries andrecently elected Keep A Breast Foundation Board Member.  “My mother and aunt are both breast cancer survivors so I know how important early detection is.  I love what Shaney jo and her team are doing at KAB and we wanted to create a productto promote awareness for the cause and contribute a portion of the proceeds to help fund programs that encourage a healthy lifestyle.”

The footwear line will consist of both men’s and women’s shoes – Sully and Sully Hi-Top.  World Industries will donate $1 from every shoe sale to The Keep A Breast Foundation to help with their mission of eradicating breast cancer for future generations by educating youth about prevention, early detection and cancer-causing toxins in the environment.

“World Industries is the perfect partner for the Keep A Breast Foundation to continue to spread potentially life saving information,” says Kimmy McAtee of Keep A Breast Foundation.  “With their irreverent style and dedicated audience it made sense to collaborate with them on a shoe that will create a conversation about breast health to a larger audience.”

In addition to the line that will be sold in stores, World Industries has also developed customized versions of the I love boobies! shoes for skate team pro members, Andrew Cannon and
Anthony Shetler.

The collection will debut in select retail outlets September 2013 for $50.

About World Industries
World Industries is one of the most recognized and oldest skate brands in the industry. Founded in 1988 by professional skateboarders Steve Rocco and Rodney Mullen,World Industries has been attributed as one of the brands to help re-define skateboarding into a street based activity, and this in turn drove the massive growth of skateboarding through the 1990s.

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About i.e. distribution
i.e. distribution is the owner of World Industries and Flameboy vs. Wet Willy and is a direct seller of footwear, skateboards and snowboards as well as a licensor of the brands globally.  Currently having licenses in: apparel, accessories, watersports, mobile content, and toys. In addition products are sold directly to action sports retailers through distributors worldwide.

About The Keep a Breast Foundation™
The Keep A Breast Foundation™ is the leading youth-focused, global, nonprofit breast cancer organization.  Our mission is to eradicate breast cancer for future generations. We provide support programs for young people impacted by cancer and educate people about prevention, early detection, and cancer-causing toxins in our everyday environment.  Learn more at