B$Z: SKINS Compression Relocates North American Headquarters to Encinitas, Calif.
SKINS® Compression Relocates North American Headquarters to Encinitas, Calif.
Gradient Compression Company Positions Itself in Heart of Budding Fitness Locale as Part of U.S. Growth Strategy
Encinitas, Calif. – SKINS Compression, the world’s leading gradient compression sportswear brand, is proud to announce the relocation of its U.S. headquarters from Portland, Oregon to Encinitas, Calif. The catalyst for the move is the brand’s overall U.S. growth strategy and desire to be at the heart of the active culture and marketplace in California. Moving to their new location by mid-April, SKINS hopes to tap into the existing endurance community, leverage the training camps and off season professional athlete presence to further establish itself as the gradient compression brand-of-choice within North America.
“As our renewed focus is on growing the North American compression category through increased presence across multi-sport segments, transferring SKINS to the California coast provides a unique opportunity for us to reach our core audience ” said Johnny West, General Manager of SKINS North America. “The wide array of thriving sport disciplines, businesses and active individuals within the North County San Diego area allow us to bring the SKINS brand to the consumers who use the product the most and keep a close watch on the trends that drive the industry.”
SKINS North America will be operating out of Encinitas, Calif. beginning April 16th, 2013. The address for the new headquarters is 364 Second Street, Suite 6, Encinitas, CA. 92024 and can be reached at 760-203-3631.
“Moving the SKINS U.S. office to California will afford us the access to the calibre of athlete that use our products and help us learn and improve the brand. We want to grow in the U.S. market and the new location will be the ideal platform to continue to develop the brand,” said SKINS Chairman, Jaimie Fuller. “We are excited to see the positive impact and potential the Encinitas area will present by allowing us to immerse ourselves in the active culture and lifestyle that are paramount to SKINS.”
SKINS compression wear helps athletes reach their peak performance with products developed for specific sports and levels of activity. The technology-driven compression garments are specifically designed to compress muscle groups to trigger acceleration in blood flow, resulting in increased oxygen to working muscles and maximized performance. SKINS compression wear is scientifically proven to reduce exercise-induced muscle damage, a key factor in promoting active recovery. Whatever the sport, SKINS allows athletes to train harder, perform better, and recover faster.
Nic Versloot, SKINS CEO commented, “Our people live the brand and you can do that when you can see the beach from the office. It’s a great location that gives the team a fantastic opportunity to take the business and their own sporting goals to the next level”.
About SKINS Compression Clothing
SKINS rules the world in gradient compression performance equipment and is worn by professional athletes and active consumers worldwide including cyclists, runners, and triathletes, such as World Champion Leanda Cave. SKINS best in class gradient compression is supplied to top professional teams across many disciplines of sport. Including professional cycling team Lotto Belisol, throughout the NFL, NBA, and NHL with exclusive partnership of the St. Louis Blues, San Jose Sharks, Dallas Stars and Anaheim Ducks hockey teams, and professional football players Brian Scott, Chase Blackburn, Brian Rolle and Peyton Hillis.
Originally developed in Australia in 1996, the brand was designed to take on a massive challenge: create a sports garment that improved performance and aided recovery. SKINS invested heavily in research to make this happen and is now Australia’s leading therapeutic compression brand and is gaining similar recognition around the world.
Bringing this unique line of performance apparel to the United State in 2007, SKINS continues to make their number one focus research and development in order to improve, rigorously test and expand its range of products. SKINS is the only therapeutic compression sportswear brand supported by numerous independent studies published in peer reviewed medical journals. SKINS is also the only compression garments recommended and endorsed by the Australian Physiotherapy Association. For more information, visit the brand online at www.skins.net.