Industry News 4/18/2013

GEAR: Ultimate Direction PB Wins National Geographic Adventure ‘Gear of the Year’ Award

Ultimate Direction PB Adventure Vest Wins National Geographic Adventure ‘Gear of the Year’ Award
Designed in tandem with accomplished runner Peter Bakwin, the versatile, fully-featured PB Adventure Vest represents the next generation in athlete hydration

BOULDER, COLO. – The gear experts at National Geographic Adventure have named the Ultimate Direction PB Adventure Vest as a Spring/Summer 2013 Gear of the Year award winner.  Designed with input from the highly accomplished and well-respected long distance runner Peter Bakwin, the fully-featured PB Adventure Vest offers gear storage, multiple pockets, and hydration solutions ideal for a wide range of activities including running, hiking, climbing, and skiing.

National Geographic Adventure selected this innovative hydration vest because “long trail runs aren’t just a test of mind and body—figuring out how to carry the hydration, calories, and extra gear is a challenge too. The Ultimate Direction PB Adventure Vest is the most comfortable solution by far,” adding, “Unlike traditional packs, it’s light, airy, and, most of all flexible.”
                                 
“Our entire line of Signature Series Vests is receiving a ton of positive attention from runners around the world and we’re thrilled that the gear experts at National Geographic Adventure were so pleased with the performance,” said Buzz Burrell, Brand Manager for Ultimate Direction.  “This recognition helps confirm that our efforts to create the next generation in athlete hydration have hit the mark.”
                                               
A versatile, go anywhere, do anything hydration system, the PB Adventure Vest offers a variety of advantages over other hydration types.  With a no bounce/no pressure point design, industry-leading volume to weight ratio, twin front-mounted water bottle pockets, and reservoir compatibility, the Adventure Vest is light, comfortable and versatile.   Made with ultralight, space-age materials including hyper-breathable, light, and strong Hex Mesh and the virtually indestructible Cuben Fiber, the Adventure vest offers abundant storage options including an 8.5-liter main compartment, a storage pouch, and two zippered pockets.  $149

Please visit the National Geographic Adventure website for complete coverage of the award-winning PB Adventure Vest- http://tinyurl.com/c3ug3e9

Ultimate Direction
Fueling the ambitions of anyone embracing and active lifestyle, Ultimate Direction designs and creates best in class hydration solutions to maximize performance wherever your two feet take you.  Our athlete-inspired Signature Series hydration vests and the new Scott Jurek Collection join an extensive line-up of water bottles featuring the innovative Kicker Cap®, fuel belts, waist packs, and backpack hydration systems to keep you hydrated and moving forward with comfort, ease and innovative functionality. 
www.UltimateDirection.com