Industry News 4/23/2013

B$Z: Darn Tough Vermont Partners With Kevin Brew Sales In The Mid-Atlantic Territory

Darn Tough Vermont Partners With Kevin Brew Sales In The Mid-Atlantic Territory

NORTHFIELD, VT— Darn Tough Vermont, American manufacturer of the only premium, performance socks with an unconditional lifetime guarantee, has partnered with Kevin Brew Sales to represent the brand in the Mid-Atlantic region. Kevin Brew Sales, an Ithaca, NY-based sales representative agency with over 30 years of experience and an extensive background in the outdoor and footwear industries, covers NY, NJ, PA, DE, MD, DC, VA, and WV.

“Last year was the strongest year ever for us, both on the top and the bottom lines,” said Mark Comcowich, Director of Sales and Marketing at Darn Tough Vermont. “We’re aggressively carrying that momentum forward into 2013 and are excited to have Kevin and his agency join one of the top sales teams in the country, as their outstanding reputation within the territory is unmatched. We are confident that he and his team will be able to build upon existing accounts in the region and to introduce new retailers to our brand across all sales channels.”

Started as a one-person operation primarily serving the ski industry in upstate NY and western PA, Kevin Brew Sales has grown into a full service specialty sports agency serving the entire Mid-Atlantic region. Agency owner and principal Kevin Brew is joined by sales reps Jarrett Apple and Jaimie Watson in the field and Cathy Chesnut as the in-house customer relations/office manager. Kevin Brew Sales also represents Thule, Gramicci, Klean Kanteen, Giro, and Topo Athletic.

“Darn Tough is the most exciting brand to work with in the category today,” said Kevin Brew. “We always strive to represent the highest quality brand in any product category, and Darn Tough certainly fits the bill with their commitment to producing the finest unconditionally guaranteed performance socks on the planet.”

For more information about Darn Tough Vermont socks, please visit

About Darn Tough Vermont
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont, offering both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee. Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. The company was founded by Ric Cabot in 2004, a third-generation sock maker, and operates out of Cabot Hosiery Mills. For more information, visit: