Industry News 5/16/2013

Malakye Picks: Make the Most of Seminars!

   
There's an opportunity in your area!
 

How to Get the Most from a Seminar (read/watch it on chalenejohnson.com)

Why Read It? To make sure you come away from a seminar being able to use every bit of information you've soaked up.

There's an opportunity in your area!

"Most people leave a seminar super motivated, but many attendees don't always have a clear understanding of how to implement what they've learned and make the best use of the information."

  • Take TONS of notes: There are very few things you'll actually remember when you leave, so write everything down.
  • Arrive early and network: Build up your network. You never know who you’ll meet at a seminar!
  • Review and Implement: Reviewing your notes and putting what you heard into your own words really helps you learn and use the information you took in.
  • Ask the Expert: Don't be shy – ask when you can...however, everyone has questions. So, a piece of advice is to sign up for a VIP program if one is offered.

"If you want success in creating the life you deserve, you must continually seek out ways to learn and grow...one of the best ways to do this is by attending personal and business development seminars."


How to Run a Successful Seminar (read it on hbswk.hbs.edu)

Why Read It? Because hosting a successful seminar can help create trust and drive home the value that your customers derive from your products or services.

  • Target the audience: The key to successful seminar design is audience personalization.
  • Keep everyone awake: Involve the attendees as much as possible. Some successful techniques include role-play, interactive exercises, and Q&A.
  • Hard sales pitches are taboo: Presenters need to be credible and interesting.
  • Be generous with handouts: Don't let attendees walk away empty-handed. (At least provide a copy of the presentation).
  • Focus the value: The key to getting the most out of the seminar is to ensure that it offers genuine information that is tightly connected to your own core product or service offering.
  • Seminars should be 60% education and 40% entertainment.

"Seminars can develop trust with new and old customers in good times and bad. They should be the first budget item you add and the last you cut in any comprehensive marketing communications program."

 

There's an opportunity in your area!


There's an opportunity in your area!


There's an opportunity in your area!


There's an opportunity in your area!


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The Do's and Don'ts of Presenting a Seminar
(read it on asha.org)

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"Using visuals can communicate ideas faster and more clearly, as well as reinforce your spoken message. Using visuals to reinforce your ideas also helps your audience retain your information."


TED: Riveting Talks by Remarkable People, Free to the World
(watch it on TED.com)

There's an opportunity in your area!

TED features talks on riveting ideas: Technology, Entertainment, Design and so much more. Here is an introductory playlist to TED, featuring 11 classic talks on the full range of topics presented on the site.