Industry News 5/21/2013

EVENT: The Clash at Clairemont is Back to Benefit Grind for Life on June 1

Skateboard’s Most Iconic Superstars to Compete in Sonic Generations of Skate at Clash at Clairemont 7 to Benefit Grind for Life on June 1
Tony Hawk, Andy MacDonald, Bucky Lasek, Mix Master Mike among participants in event created to Crush Cancer at the Mission Valley YMCA
Press Release from Make Waves Communications

San Diego, Calif. (May 21, 2013) – The Clash at Clairemont will return for a seventh year in the fight against cancer on June 1 from 11 a.m. to 5 p.m. at the Mission Valley YMCA’s Krause Family Skatepark in San Diego. The event will showcase skateboarding’s most recognizable faces, including Tony Hawk, Andy MacDonald, Bucky Lasek, Pierre Luc Gagnon and many others, as well as musical performances from the legendary Mix Master Mike and more, as they unite behind an important cause. All proceeds from the event will benefit Grind For Life, a non-profit dedicated to assisting those affected by cancer with financial assistance and education in cancer survival and recovery.

New to this year’s Clash at Clairemont is the addition of SEGA’s Sonic Generations of Skate contest on the half-pipe. Sonic Generations of Skate presented by Sonic Lost World is a unique team competition that pays homage to three generations of vert skating over the past few decades. Each team of elite pros consists of one 40-something skater (first generation), one 30-something skater (second generation) and one teen to 20-something skater (third generation) competing against other teams with the same mix.

The contest consists of four competitions where each pro battles for team points against skaters from their own generation. The contests include individual runs, high air, best trick and team doubles. The biggest names in skateboarding from the past and present will be participating, including:

  • First Generation: Tony Hawk, Mike McGill, Kevin Staab and Sergie Ventura
  • Second Generation: Andy Macdonald, Pierre Luc Gagnon, Bucky Lasek and Lincoln Ueda
  • Third Generation: Adam Taylor, Elliot Sloan, Paul-Luc Ronchetti and Mitchie Brusco

“The Sonic Generations of Skate format, representing several generations of skateboarding, is really fun and gives everyone something to cheer for,” said Andy Macdonald, veteran skater and 23-time X Games medalist who is one of just four skaters who have competed at every X Games. “It’s a great addition to the Clash and should really help generate incremental awareness and financial support for Grind for Life.”

“ASA is always trying to develop events with unique formats and fresh concepts that bring something new to the table— both for the skaters and the fans,” said Rick Bratman, CEO, ASA Entertainment, owner and production company behind the Sonic Generations of Skate.  “We are really proud to partner with SEGA and the Clash at Clairemont to help raise money for such an amazing cause.”

Clash 7 is honored to have event partners and sponsors: SEGA, Sonic Lost World, GoPro, MovieTickets.com, Mission Valley YMCA and Grind for Life. The event will once again offer fans an action-packed partner village filled with interactive booths and food vendors. High-profile exhibitions by top skateboard and BMX pros will go on throughout the day on the street course, in the bowl and on the largest outdoor half-pipe on the west coast. Some of the BMX royalty participating includes Simon Tabron, Gary Young, Ryan Guettler and more.

The event will also feature musical performances by Three Wheels Out, P.O.D. and the legendary Mix Master Mike from the Beastie Boys on the 91X music stage.

Tickets for Clash 7 can be purchased for a minimum $10 donation at the door. For more information, visit www.clashatclairemont.com.

Sonic Generations of Skate will air nationally on FOX Sports Net (FSN) beginning on November 29 at 5 p.m. and 11 p.m. Please check local listings for specific air times and updated information. For more detailed information on the Sonic Generations of Skate and media credentials, visit www.ASAentertainment.com/events/sonicgenerationsofskate.

About Clash at Clairemont:
The Clash at Clairemont began in 2007 as a cooperative effort between Pro Skateboarder Andy Macdonald, the YMCA, Grind for Life and Industry Sponsors. The event, a celebration of the newly acquired ramp and park renovations was an opportunity to create a fundraiser that benefits the Mission Valley/Krause Family Bike and Skatepark and the Grind for Life Cancer charity. The event featuring over 45 of today’s best Action Sports athletes, live music and family fun was a huge success. Over the past seven years media attention and attendance skyrocketed and now the Clash at Clairemont has cemented it’s first class reputation as a terrific family oriented celebration of Action Sports and charitable cause.
www.clashatclairemont.com

About Grind for Life:
Grind For Life, Inc was founded in 2003, by life-long skateboarder Mike Rogers, after his second battle with sarcoma cancer. The mission of the Grind For Life organization is to provide financial assistance to cancer patients and their families when traveling long distances to doctors and hospitals. In addition, we educate and inspire these patients and families concerning cancer survival and recovery. Those who qualify may request assistance for travel and lodging expenses, meal, and personal needs.
www.grindforlife.org

About ASA Entertainment:
Founded in 1994, ASA Entertainment Group, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global. ASA's events, featuring skateboarding, freestyle BMX, freestyle motocross, snowboarding, surfing and music, are broadcast domestically on eight networks (including CBS and FOX Sports Net), and distributed to more than 700 million HH globally via 30 international broadcast partners. ASA's productions span the spectrum from large, international competitions such as the ASA Action Sports World Tour, the World Championships of Freestyle Motocross, The Supergirl Jam Series, Air in the Square and the ASA Big-Air Triples to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions, school programs and mobile tours. After 19 years as a leader in action sports, ASA Entertainment regularly connects brands to consumers through its platform of premium action sports and lifestyle content. For more information, visit
www.ASAentertainment.com 

About Mission Valley YMCA:
Mission Valley YMCA is the largest YMCA in San Diego County, with 5 locations serving more than 25,000 San Diegans with a focus on encouraging healthy living, helping young people develop to their fullest potential, and promoting social responsibility. Committed to serving the community, the Y offers a range of programming and financial assistance, ensuring that the community has access to critical programming regardless of ability to pay. More information can be found at
www.missionvalley.ymca.org

About Sega® of America, Inc.:
Sega® of America, Inc. is the American arm of Tokyo, Japan-based Sega® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes, and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft, and Sony Computer Entertainment. Sega of America’s web site is located at
www.sega.com