Industry News 5/29/2013

B$Z: The Bike Cooperative Partners With Brooklyn Cruiser

The Bike Cooperative Partners With Brooklyn Cruiser
Press Release from The Bike Cooperative

Manchester, NH (Wednesday May 29, 2013) – The Bike Cooperative has added Brooklyn Cruiser - one of Business Insider’s “50 Coolest Newest New Businesses in America 2012” - to its growing network of brand partners.  Brooklyn’s line of vintage-inspired city bikes has been featured in numerous media outlets including the Today Show, Vanity Fair, Maxim, Vogue and the New York Times. Effective immediately, members of The Bike Cooperative will earn additional rebates on all purchases of Brooklyn Cruiser products.

“Brooklyn Cruiser is a great addition for The Bike Co-op and fills an important niche for a number of our member retailers. Brooklyn has the stylish, yet rugged and affordable 26”-wheeled city bike dialed in,” said Nat McAllister, the co-op’s director of supplier relations.  “With a lineup focused on a limited range of models - single speed and internal 3 and 7 speeds - plus low order minimums, it’s a recipe that is easy to adopt and serves dealers well.  Brooklyn’s clean, simple approach is also resonating with the public, as evidenced by the sheer number of positive reviews sand press features that they’ve been garnering.”

Brooklyn Cruiser president Ryan Zagata added, “We are beyond thrilled to have been welcomed into The Bike Cooperative.  We share a similar mission in that we’ve always put our best foot forward when it comes to the IBD market.  Our partnership with The Bike Co-op just brings our commitment to the next level; and with the Co-op’s central billing platform we can offer longer and more flexible terms to qualified dealers that we never would have been able to do on our own.”  

The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive customer loyalty and marketing services, and training in management and sales. For information on becoming a co-op member, call TBC Member Services at 1-800-450-7595 or visit www.thebikecooperative.com.