Industry News 5/29/2013

EVENT: AGENDA Launches Branding Conference series

AGENDA Launches Branding Conference series "AGENDA Emerge” at Long Beach Show
Press Release from Azione PR

LOS ANGELES (May 29, 2013) – AGENDA Trade Show, the leading forum for action sports, streetwear, lifestyle and sneaker industries, is launching Agenda Emerge, a highly curated platform featuring some of the biggest innovators and industry leaders speaking about the intricacies of their business and offering emerging artists crucial insight brand building.

Agenda Emerge joins the program of the prestigious AGENDA show, which is taking place July 25 & 26 in Long Beach. The Emerge event will be from 6-10 p.m. July 26, at the Center Theater at the Long Beach Convention and Entertainment Center and will feature a talented panel, including founders of some of the most notable brands in streetwear, including Eckô, The Hundreds and more.

“We are focusing on an event that will benefit young brand owners trying to break into the industry.” said AGENDA Founder Aaron Levant. “After 10 years, we’ve gotten to know a lot of these brands and watch them reach immense success. This is a great opportunity for the new generation of designers to learn from seasoned veterans who have turned their brands into household names.”

One of those veterans will be keynote speaker Marc Eckô, a serial entrepreneur who founded the multi-billion dollar Eckô franchise in the mid-‘80s, building his corporation to include streetwear staples, such as EckôUnltd, Zoo York and Complex Media Group. Eckô also founded venture innovation company Artists & Instigators, as well as venture capital fund SeventySix Capital. He serves on numerous boards, including the Council of Fashion Designers of America (CFDA), Big Picture Learning (BPL) and Everloop.

Also speaking is co-Founder and Chief Creative Officer of The Hundreds, Bobby Kim, aka Bobby Hundreds. Kim has been recognized in Inc. and the New York Times magazines for guiding The Hundreds from an independent creative project into a worldwide apparel label. The Hundreds holds four flagship stores, a dynamic online magazine read by millions, a print magazine and footwear program, right in line with the company’s motto: “The Hundreds is Huge.”

There will be two more speakers to be announced in the upcoming weeks.

The event is powered by Group Y. Registration opens May 30th at The first 250 people to register will receive a copy of Marc Eckô’s new book Unlabel Me, published by Simon & Schuster.

Register for AGENDA Long Beach at

The AGENDA Trade Show is a forum for the most inspired in the streetwear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, AGENDA caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the AGENDA experience is as much a lesson as it is a tool.

About Reed Exhibitions:
Reed Exhibitions is the world’s leading event organizer, with over 460 events in 36 countries. In 2011 Reed brought together over six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and are organized by 34 fully staffed offices. Reed organizes a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 460 events serves 44 industry sectors.

About Group Y:
GROUP Y is the original and leading collectiveof professionals focused on youth marketing,action sports, entertainment and other progressive and expressive cultures. Its mission is to share insights across industriesand ignite ideas that inspire the current andnext generation leaders and decision makers.Using events, outreach, content and
consultation, Group Y takes the work outof networking and strengthens the areas where industries overlap.

Media Contact:
Leland Drummond, Azione PR