Industry News 6/10/2013

VIDEO: Ride Snowboards Drops "Because of Snowboarding" Film Teaser

Ride Snowboards Drops "Because of Snowboarding" Film Teaser
Press Release from Ride Snowboards

SEATTLE, Wash. (June 10, 2013) - Snowboard industry leader Ride Snowboards has joined forces with production company The Solidarity Union to create the six-part short film series Because of Snowboarding. With the recent launch of the series' teaser, Ride will debut the first full episode in October with a new release dropping each week.

"This unique film series is a great opportunity for Ride to showcase our team and why it is that they do what they do," said Casey Raymer, Global Marketing Director at Ride Snowboards. "This collaborative work demonstrates Ride's distinct brand identity, and offers a personal glimpse into the lives of our top-level pros."

Because of Snowboarding Series Trailer - Ride Snowboards from Ride Snowboards on Vimeo.

The series will showcase Ride's  Austin Hironaka, Hana Beaman, Alex Cantin, Marco Feichtner, Sebastien Toutant, and Jake Blauvelt. Series segments were shot around the globe, from Marco's hometown stomping grounds in Austria, to Seb's haunts of Mont Saint-Sauveur and Whistler and Han's search of the next best line. Each short film is dedicated to highlighting a different pro rider, and will capture the personal stories and intimacy each rider has with the sport.

Because of Snowboarding is directed and produced by Crispin Cannon and Shaun Anderson of The Solidarity Union.

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About Ride Snowboards
Founded in 1992 in Redmond, Wash., Ride Snowboards hit the market with a vision - to create a snowboard company on the basis of uncompromised fun. Now based in Seattle, Ride continues to stay true to its original goals 20 years later. Offering a full range of innovative and quality boards, boots, bindings, and apparel, Ride works tirelessly to maintain its distinct brand identity, push the limits of product development, and has firmly established itself as a leader in the snowboard industry. It's "Way More Fun" at Ride.