Industry News 6/14/2013

RESULTS: Raleigh Bicycles Announces "Win a Trip to DealerCamp 2013” Contest Winners

Raleigh Bicycles Announces “Win a Trip to DealerCamp 2013” Contest Winners
Press Release from Verde PR

KENT, Wash. — Today, Raleigh Bicycles and announces the five, randomly selected pre-registered retail buyers as the winners of their “Win a Trip to DealerCamp” sweepstakes. The bike-enthusiastic winners will receive travel and accommodation paid to the multi-day fest at Deer Valley Resort in Park City, Utah from July 25-27. In its fourth year, DealerCamp, one of the premier annual summer cycling events produced by Lifeboat Events, offers an exclusive experiential buying opportunity showcasing 2014 bikes and accessories.

“Congratulations to our lucky winners! This is the perfect occasion to be among the first to saddle the new 2014 bikes and experience one of the best cycling events of the year,” said Chris Speyer, COO at Accell North America. “Besides the bikes, the winners will be VIPs at Raleigh’s third annual Midsummer Night’s cyclocross race and Ride 2 Recovery Honor Ride events.

How did they win? Earlier this spring, Raleigh announced that retail buyers who pre-registered in April to attend DealerCamp were eligible to win. Buyers from five different retail businesses were randomly selected:

· Norm Hansen, M&M Cyclery (Mundelein, IL)
· Terry Berridge, Berridge Bikes (Texarkana, TX)
· Scott Gross, Open Road Bicycles (Jacksonville, FL)
· Jennifer Bedford, North Texas Bike (Aubrey, TX)
· JB Hutton, West Chester Cyclery (Cincinnati, OH)

Registration for DealerCamp remains open and can be found online at: www.bikedealercamp.com.

DealerCamp provides bicycle industry brands with an open-air venue to conduct a more intimate and interactive style of business with the country’s top retailers during a critical time in the launch and buying cycle. The program is simple: Meet, Ride & Decide.

At DealerCamp, Raleigh will be displaying its 2014 bike line. The brand offers a broad spectrum of bicycles including road, mountain, cyclocross, and commuters for all ages and abilities.

For more about Raleigh Bicycles visit: www.RaleighUSA.com.

For more about DealerCamp 2013 visit: www.bikedealercamp.com and register online.

About Raleigh Bicycles:
Raleigh Bicycles offers a broad spectrum of bicycles including road, mountain, cyclocross, and commuter for all ages and abilities. Raleigh focuses on supporting the commuter, the family and local cycling, and partners with numerous non-profits around the U.S. each year to help grow the sport, including Ride2Recovery. Raleigh also sponsors Raleigh UK and Raleigh/Clement competitive cycling teams.

Media Contact:Lauren Fallert
Verde PR
lfallert@verdepr.com
970.259.3555