Industry News 6/19/2013

EVENT: SIMA's 24th Annual Waterman's Weekend to Benefit 20 Ocean Environmental Organizations

Waterman’s Weekend Sponsorships Available Now
Press Release from SIMA

ALISO VIEJO, CALIF. (June 18, 2013) – The Surf Industry Manufacturers Association (SIMA) Environmental Fund announced today the 20 ocean-environmental organizations named as beneficiaries of the 24th Waterman's Weekend, the surf industry's annual environmental fundraiser to be held August 9-10, 2013. The weekend begins Friday, August 9, with the Waterman’s Classic Golf Tournament at the Monarch Beach Golf Links, and culminates on Saturday, August 10, with the Waterman’s Ball and auction to be held at The Ritz-Carlton, Laguna Niguel, Calif.  

The SIMA Environmental Fund aims to continue the record fundraising legacy and raise the amount of $400,000 at the 2013 Waterman's Weekend. To help achieve this goal, Waterman’s Weekend sponsorship opportunities are now available. The deadline to commit to Waterman’s Ball is June 18 and Waterman’s Classic Golf Tournament sponsorships are due July 19. For more information on sponsorships, please visit

All proceeds will be distributed in the form of SIMA Environmental Fund grants to the 20 beneficiary groups. The funds will be dedicated to programs that will address water quality and ocean pollution issues; defend beaches and surf breaks from development; or provide public education about ocean conservation.
“The SIMA Environmental Fund is extremely proud to support each Waterman’s Weekend beneficiary as they play a crucial role in preserving and protecting our most valuable asset – the ocean,” said Paul Naude, chairman to the SIMA Environmental Fund Board. “The surf industry’s very lifestyle and survival depends on the work of these organizations, varying from ocean education, to pollution research, to surf protection-activism. We look forward to raising funds during Waterman’s Weekend that will directly impact these causes.”

"2012 SIMA Waterman's Ball @ The Ritz Carlton, Laguna Niguel" from Mike Brown on Vimeo.

Following is a list of the 2013 SIMA Environmental Fund grant recipients along with a description of the program(s) to which the organizations will be directing their grants:

Alaska Wilderness League: Dedicated funds will assist with advocating for a comprehensive federal, science-based planning process and to pursue actions to protect Arctic marine ecosystems and subsistence resources from further harm from industrial activities.

Algalita Marine Research Institute: Funds will be used towards the environmental Education Kit, a resource for teachers that supplements the existing science curriculum and conforms to California Department of Education Science Standards. This will be distributed to 125 middle schools and high schools throughout Southern California, reaching a total of 15,000 students.

Assateague Coastal Trust: Dedicated funds will assist with watershed patrols, water quality monitoring and the Chesapeake Agricultural Practices Campaign. The funds will also benefit Coast Kids, a family-focused environmental education program, and Grow Berlin Green, a campaign to establish Berlin, Maryland, as a model community for environmental protection.

Clean Ocean Action:  Funds will be used to help improve and protect the marine waters off the New Jersey and New York coast, including coordinating Waves of Action, a long-term volunteer program for recovery from Superstorm Sandy, and spearheading campaigns for robust water monitoring from the impacts of Sandy.

Cook Inletkeeper: Funds will be used to help protect Alaska's Cook Inlet watershed and the life it sustains by developing communication and organizing materials, building a communication strategy to build a broad base of opposition to the proposed 2 billion tax giveaway to oil and gas corporations.

Heal the Bay: Funds will support the health and safety research of more than 500 beaches and watersheds from Oregon to the border of Mexico for Heal the Bay’s Beach Report Card program for one full year. 

KAHEA: Funds will be used for education and community mobilization towards the protection of shoreline development, regulation & nearshore resources.

Los Angeles Waterkeeper (formerly Santa Monica Baykeeper): Dedicated funds will assist their DrainWatch Water Quality Monitoring Program, which will identify the dominant sources of pollution in Santa Monica Bay through end of pipe monitoring.

North Shore Community Land Trust (NSCLT): Funds will be used to permanently protect Pupukea Paumalu and the local waters, community stewardship of public beach access, and other efforts to preserve Oahu’s North Shore.

Ocean Institute: Funds will support the Watershed Education Program designed for students for hands-on education about the environmental impact of their behaviors.

Orange County Coastkeeper: Funds will support efforts to reduce the health threats caused by urban runoff pollution in Orange County, Calif., through advocacy, enforcement, education, collaboration, and water monitoring efforts.

Paso Pacifico: Funds will be dedicated to protecting marine wildlife through scientific research, education, and beach clean-ups, as well as helping strengthen the Nicaraguan surfing community's commitment to ocean conservation.

Reef Check: Funds will be used for the continued expansion of the Reef Check California program and its goal to improve marine management in California through education, training and community engagement.

Santa Barbara Channelkeeper: Funds will assist their Advocacy and Enforcement Program which will reduce disposable shopping bag use, compel the city of Santa Barbara to repair aging sewage systems and help the LA Regional Water Quality Control Board to enact a Total Max Daily Load program to address excessive nutrients in the Ventura River.

Save the Waves Coalition: Funds will assist their World Surfing Reserves program to preserve outstanding waves and surf zones around the world; Endangered Waves program that encourages communities worldwide to address threats to the surfing coastline; and also their Chile Program that is designed to reduce industrial pollution in several coastal areas with world-class surf. 

Seymour Marine Discovery Center: Funds will be used towards their school programs, including their exhibit hall enhancement, exhibit renovations and volunteer training. These programs educate the public about the role marine science plays in understanding and conserving the world's oceans.

SINADES: Natural Systems and Development Civil Association: Funds will be used for their Young Environmental Ambassadors program, which empowers a group of local youth to conserve and protect the community's most important resources - the beaches and surf breaks of Todos Santos and Pescadero, B.C. S., Mexico.

Surfing Education Association: Dedicated funds will be used to stop illegal shark feeding in Hawaii, stop sand dumping on Waikiki Beach, increase public access on the North Shore and monitor the increase of boat slips that may change surf sites at Kewalo and Ala Wai Harbor.

Surfrider Foundation: Funds will enable efforts to save, improve and protect surf locations, protect the quality of water in the surf zone, ocean environmental education, as well as the continued fight to protect Trestles.

WiLDCOAST: Dedicated funds will support the conservation of threatened surfing areas on the Baja California Peninsula through public and private land conservations, WiLDCOAST chapter development in Punta Abreojos, Bahia Asuncion, Cabo Pulmo and Bahia Magdalena.

Each organization was chosen by the SIMA Environmental Fund Board of Directors based on their commitment of funds to specific projects that will protect and preserve oceans, beaches and/or surf breaks. In selecting the 2013 SIMA Environmental Fund grant recipients, the SIMA Environmental Fund Board of Directors requested that applicants submit a proposal detailing how the funds would be used to improve the ocean ecology or surf locations. Each organization's proposal included a description of the specific program that the grant would be directed to, including the expected environmental impact.

In addition to raising money for the ocean environment, Waterman’s Weekend will also honor International Surfing Association (ISA) president Fernando Aguerre as Waterman of the Year, musician, artist and environmentalist Brandon Boyd and his band Incubus as Environmentalists of the Year, and Peter “PT” Townend, the first World Professional Surfing Champion (1976), with the 2013 Lifetime Achievement Award. A Special Achievement Award will also be given to former pro surfer and founder of Waves for Water, Jon Rose, for his involvement in bringing clean water to impoverished countries and efforts with Hurricane Sandy relief this past year. For more information about the SIMA Environmental Fund or how to secure a Waterman’s Weekend sponsorship, please visit

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 23 years, SIMA's Environmental Fund has raised more than $6 million for environmental groups seeking to protect the world's oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or board-sport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people.