Industry News 6/24/2013

B$Z: LifeProof Becomes Official Mobile Accessory Partner of the Challenged Athletes Foundation

Shared mission to encourage freedom drives partnership between mobile accessory provider and world leading organization for challenged athletes
Press Release from Lifeproof

SAN DIEGO – June 24, 2013 - LifeProof announced today that it has been named the Challenged Athletes Foundation® (CAF) official mobile accessory partner to support their shared goals of freedom and mobility.

As an award-winning maker of all-protective, everyday cases for smartphones and tablets, LifeProof designs products that give people freedom to use mobile accessories in any environment. CAF is a world leader in helping individuals with physical challenges get involved – and stay involved – in sports as a way to encourage independence and enhance quality of life.

“Our partnership with CAF is a natural fit,” said Gary Rayner, founder of LifeProof. “LifeProof cases can be used everywhere without worry since our cases are water proof, dirt proof, snow proof and shock proof. Whether capturing shots while carving the slopes on a monoski, catching barrels while surfing, or documenting a descent in a handcycle, CAF athletes need their equipment to keep up to the challenges they take on.”

LifeProof all-protective cases for the Apple iPod, iPad, iPhone 4/4S/5 and other mobile devices are sleek and slim and provide full access to all device functions. This makes them ideal for CAF athletes and supporters to capture and share their accomplishments to help further educate the world about what is possible for those with physical challenges.

Through this partnership, LifeProof has chosen CAF athlete Ricky James as an official LifeProof brand ambassador. At age 16, Ricky was on his way to being a Supercross champion when a tragic motorcross crash left him a paraplegic. Today, as a wheelchair athlete, Ricky has completed the Ironman World Championship, Baja 500 and even medaled at the X Games.

As a global CAF partner, LifeProof is a sponsor of CAF’s Race for a Reason, a program that allows any individual the opportunity to raises funds for challenged athletes at various events of their choice or at one of CAF’s premier partner events, such as Ironman events, the New York City Marathon and IMG Escape From Alcatraz. LifeProof provides products to allow CAF fundraisers the freedom to use their mobile devices to take their sporting activities and fundraising to the extreme – and to document it along the way..

“We are excited and honored by this partnership,” said Virginia Tinley, CAF’s Executive Director. “Part of our mission is to empower those with physical challenges to live active and unlimited lifestyles, and to show others there is nothing a challenged athlete can’t do. Through this partnership, we can continue to change perceptions and demonstrate what our athletes are capable of.”

LifeProof products are available on the company’s website at or at major retailers.

iPhone, iPod and iPad are registered trademarks of Apple, Inc.

About the Challenged Athletes Foundation
The Challenged Athletes Foundation® (CAF) is a world leader in helping individuals with physical challenges get involved – and stay involved – in sports. Since 1994, more than $47 million has been raised and almost 8,200 funding requests from challenged athletes in all 50 states and dozens of countries have been satisfied. Additionally, CAF’s outreach efforts reach another 60,000 individuals each year. To learn more, log on to or call 858-866-0959.

LifeProof Resources

About LifeProof
LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit