Industry News 6/27/2013

EMP: Turner Public Relations Adds Six Global Lifestyle Brands To Its Portfolio

Turner Public Relations Adds Six Global Lifestyle Brands To Its Portfolio
Press Release from Turner PR

(NEW YORK) June 27, 2013 – Turner Public Relations, Inc. (Turner PR), a national public relations and digital media firm specializing in active lifestyle, outdoor, streetwear and fashion brands as well as travel, tourism and real estate, closed its second quarter by announcing the addition of six powerful new partnerships. The company has been appointed to serve as the U.S. agency of record for Incase, Freitag and the portfolio of all Fenix Outdoor brands including Fjällräven, Brunton, Primus and Hanwag.

“It is an exciting growth period for us and we’re proud to add this iconic mix of brands, all leading in their respective channels,” said Christine Turner, president and CEO of Turner PR. “Our team is charged and ready to amplify each of the brands’ visions with our strategic public relations programs and combined unique creativity.”

Incase: Driven by a passion for design and high-quality craftsmanship, Incase creates products to protect and enhance the technology that is essential to our lives. Turner PR is the Agency of Record for core Incase products as well as the company’s new Apple- exclusive product collection. Follow Incase on Twitter: @goincase • Facebook: www.facebook.com/goincase 

Freitag: Founded in Zurich, Switzerland by two brothers looking for a convenient method of carrying their design projects, Frietag produces recontextualized bags and accessories from truck tarpaulin. The brand set of a new wave in the bag world, creating one-of-a-kind accessories for the active, urban cycling and fashion markets. Visit the brand’s flagship New York retail location or follow their Facebook: www.facebook.com/FREITAG.

Fjällräven: The Swedish outdoor brand was founded in 1960 on the premise of quality and functional, timeless equipment which make the outdoors enjoyable for everyone. Fjällräven has established an iconic presence in North America in both the outdoor and lifestyle markets with their award-winning products and technical gear. Follow Fjällräven on Twitter: @FjallravenUSA • Facebook: www.facebook.com/FjallravenUSA

Brunton: The brand holds a unique driving vision to remove any obstacle that stands between its customers and their passion to stay outdoors, where the brand has called its laboratory for over 125 years. The launch of its Reactor Series continues to establish Brunton as a leader in portable power, optics and navigation. Follow Brunton on Twitter: @BruntonOutdoor
• Facebook:
www.facebook.com/BruntonGroup 

Primus: Since 1892, Primus has been creating products for cooking in the outdoors which have been tested to the limits by the pioneers of the industry. To this day, the brand continues to develop its specialty – reliable, safe and innovative products that allow adventurers to enjoy the outdoors, whether it’s cooking on the North Pole or in a backyard. Follow Primus on Twitter: @PrimusAdventure • Facebook: www.facebook.com/PrimusEquipment 

Hanwag: A brand with a 90-year history of making high-quality, long-lasting footwear by hand at its headquarters in Vierkirchen, Bavaria has officially launched in the North American market. Hanwag has always combined constant innovation with premium craftsmanship and durability into footwear made for nature’s playground. Follow Hanwag on Facebook: www.facebook.com/Hanwag 

About Turner PR
Turner PR is a boutique firm specializing in public relations, social media and digital communication services for active lifestyle, outdoor, streetwear and fashion brands as well in travel, tourism and real estate developments. Founded in March 1997, Turner has two offices in New York, NY and Denver, CO, to best service its worldwide clients based in the U.S., U.K, Canada, Mexico and the Caribbean. For more information call (212) 889-1700 or (303) 333-1402 or visit our website, Facebook and Twitter pages.