Industry News 7/2/2013

B$Z: The Board Retailers Association endorses Agenda

The Board Retailers Association endorses Agenda
Press Release from (a)zione PR

LOS ANGELES (July 2, 2013) – AGENDA, the leading forum for action sports, surf, streetwear, lifestyle and sneaker industries, today announces an exclusive endorsement with the Board Retailers Association (BRA) for its upcoming show in Long Beach July 25th and 26th. Echoing the same set of beliefs, Agenda and BRA—will join forces in continued support of the independent retailers and their influential role not only in action sports but also in the fashion industry worldwide.

"Supporting the independent retailers is at the core of the AGENDA business model. It’s a natural collaboration for AGENDA and BRA to unite for the greater good of our Industry,” says Mike Carter, VP Sales and Marketing. “The relationship will give us the opportunity to further focus on the needs of the independent retailers and brands.”

The new venture brings key awareness to uniting and supporting specialty retailers in the boardsport space. BRA and AGENDA are the perfect pairing, creating a unique platform that specifically can foster and champion the independent channels for these brands.

“Shows are an integral part of our business for many reasons,” says Dave Nash, President & CEO, Sun Diego. “Being a specialty store means bringing innovative and creative ideas to our customers—AGENDA does a fantastic job of melting all these ideas together each year the show continues to improve with new brands and fresh ideas.” Bruce Cromartie, founder of BC Surf & Sport adds "I'm excited to see BRA and Agenda joining together to promote the continued importance of specialty retail in our industry.  Agenda-Long Beach is the premier show on the West Coast, and an important venue for all our members to attend."

BRA has not endorsed a west coast show since the closure of the Action Sports Retailer (ASR) show in 2010. To celebrate the partnership, BRA and AGENDA will host a private event for BRA members, brand leaders, and independent retailers following the show to kick off night one of the Long Beach show on July 25.

About AGENDA
The AGENDA Trade Show is a forum for the most inspired in the streetwear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, AGENDA caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the AGENDA experience is as much a lesson as it is a tool.

About Board Retailers Association (BRA)
Celebrating its tenth year in 2013, the Board Retailers Association (BRA) is a non-profit trade association representing over 500 action sport retailers across the country. The association serves as the preeminent voice for independent retailers with manufacturers, trade show representatives, and other associations. BRA also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business. For a complete explanation and description of Retail Member benefits, visit
www.boardretailers.org.

About Reed Exhibitions
Reed Exhibitions is the world’s leading event organizer, with over 460 events in 36 countries. In 2011 Reed brought together over six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and are organized by 34 fully staffed offices. Reed organizes a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 460 events serves 44 industry sectors.