Industry News 7/22/2013

GEAR: Darn Tough Vermont Launches Two New Categories To Its Colorful Lifestyle Collection

Darn Tough Vermont Launches Two New Categories To Its Colorful Lifestyle Collection
Press Release from Darn Tough

NORTHFIELD, VT— Darn Tough Vermont, the family-owned hosiery company known for its unrivaled comfort, fit and durability, expands its vast hosiery lineup with brand new Lifestyle lines at the 2013 Summer Outdoor Retailer Show in booth #BR419.

“Our catalog of Lifestyle socks are the perfect everyday sock and we look to continue to grow in this area with our brand new No-Show and Mid-Calf options,” said Ric Cabot, founder and president of Darn Tough Vermont. “We rely heavily on customer feedback and use that to help design the most innovative and best performing socks on the market. While it is the performance characteristics of comfort, fit and durability that Darn Tough socks are known for, we are always looking to add contemporary designs, new styles and fun colors across all lines.”

Darn Tough introduces a new category this year with No-Show Women’s Lifestyle socks, perfect for summertime gardening or just knocking around town without the worry of funky ankle tan lines. The No-Shows use custom shrink treated Merino wool, feature reinforced heels and toes for added durability and elastic support knit into the arch so that you could still run a marathon or go for a hike in them.

Also new on the women’s side is the crew length Solid Rib Basic Lifestyle sock for those who are looking for a light sock to wear to work that will fit comfortably in any shoe. As an added bonus you can flip the cuff over to reveal a pop of color on the inside that matches the color of the logo stitched across the toes.

The Solid Rib Basic comes in five different colors and just like the No-Show Lifestyle socks they incorporate Darn Tough’s True-Seamless™ knitting technology, which finishes the sock with a virtually undetectable toe seam to banish hot spots and blisters.

On the men’s side Darn Tough launches its newly restyled Standard Issue Mid-Calf Lifestyle sock in Light and Cushion options. Previously only available in a crew length, the new Mid-Calf socks are two inches longer and are a great compliment to a nice suit while at the office. Comfy and super strong, the collection is knit with highly breathable, itch-free fine gauge Merino wool, while a slightly relaxed leg and foot provide a more casual fit.

The American manufacturer of the only premium, all-weather performance socks with an unconditional lifetime guarantee, all Darn Tough socks are made in Northfield, Vermont by skilled sock-makers using the most advanced knitting machines in the industry.

These new No-Show and Mid-Calf Lifestyle socks will be shipping to retail in Spring 2014. For more information, please visit

About Darn Tough Vermont
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont, offering both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee. Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. The company was founded by Ric Cabot in 2004, a third-generation sock maker, and operates out of Cabot Hosiery Mills. For more information, visit: