Industry News 7/29/2013

B$Z: Surf Expo Partners With IRCE To Offer In-Depth E-Commerce Education

Surf Expo Partners With IRCE To Offer In-Depth E-Commerce Education
Press Release from the IRCE

July 24, 2013 — Online shoppers in the United States will spend $327 billion in 2016, up 45% from $226 billion this year and 62% from $202 billion in 2011, according to a projection released by Forrester Research Inc.

The growing popularity of shopping online has become an irrefutable fact—and one the boardsports and beach lifestyle retailers need to quickly get a handle on if they haven’t already.

Fortunately, Surf Expo—the world’s leading tradeshow for boardsports and beach lifestyle industries—has teamed up with IRCE, the world’s largest conference provider and educational event for retailing online. Together they will host IR Focus At Surf Expo this September 6 and 7 in a two-track series of seminars designed to give retailers a critical advantage in the quickly evolving e-commerce world.

"IR Focus will bring e-commerce expertise to Surf Expo with an inaugural conference and exhibition, located right on the show floor,” says Surf Expo Show Director Roy Turner. “Whether you’re just starting out, or need to expand your online expertise, IR Focus At Surf Expo offers four half-day workshops on Friday, September 6 and Saturday, September 7 that are perfect for growing online sales."

In November of 2012 Surf Expo parent company, GLM, acquired the Internet Retailer Conference & Exhibition (IRCE), the leading e-commerce event in the United States.

"With Internet retailing and e-commerce being important growth topics for the retailers and suppliers who attend Surf Expo, bringing this expertise to the show floor was a natural extension of the current marketplace and something to help our attendees—both retailers and suppliers—grow their businesses," says Turner.

Seminar topics include e-commerce customer support, order management and payment systems; best practices in marketing, merchandising, and social media, e-mail marketing, search engine optimization, and more.

"More so every day, we see that all commerce is e-commerce, and we are excited to bring IRCE-quality programs directly to the Surf Expo crowd, on the show floor, to support their businesses and online strategies," says IR Events Group Director Craig Dooley. "Along with a select set of e-commerce exhibitors, it's a perfect match of resources for this progressive industry."

A wide array of speakers with experience in Surf Expo’s marketplace will offer their insights, including experts from CafePress, Crocs,, Insight Outcomes, Jimmy Jazz, Life is good Company, Motorcycle Superstore, Perry Ellis International, Sport Chalet, Vertical Urge, Warehouse Skateboards, Wholesale Marine, and ROI Revolution.

Sessions can be purchased individually or as a group. "We’re seeing many retailers bringing specific staff that handle their online to our show for the first time," says Turner. "Individual session times are 45 minutes, so as to allow easy scheduling."

IR at Surf Expo will be more than the sessions, as IR will have a great representation of internet related service providers onsite as well. Retailers will be able to take advantage of all Surf Expo has to offer and understand that online is becoming as much a part of retail as finding the right product mix.

For more information and to register for IR Focus At Surf Expo, Click here.

About Surf Expo
Encompassing more than 215,000 net square feet of the Orange County Convention Center in Orlando, Florida, Surf Expo's September 2012 tradeshow was roundly praised as the most successful in years, with more than 11,400 buyers attending the show during its three-day run. Surf Expo is produced in January and September and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. Surf Expo features approximately 2,000 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and demos.

For more information visit

About IRCE
IRCE is produced by IR Events Group, a division of GLM. IR Events Group also produces the IR Focus events including IRWD, IRMC, IR Focus: Surf Expo and IR Focus: NY NOW. IRCE, the world’s largest conference and exhibition devoted to e-commerce trends and technologies, was launched in 2005.

For more information on IRCE 2014, visit the event website at