Industry News 8/6/2013

GEAR: Brunton Earns Multiple Awards at Summer 2013 Outdoor Trade Shows

Hydrogen Fuel Cell Device Revolutionizes Portable Power Category
Press Release from Brunton

(Boulder, CO) August 6, 2013 ¯ Outdoor equipment brand Brunton earns three awards at this season’s outdoor trade shows (OutDoor Friedrichshafen in Germany and Outdoor Retailer held in Salt Lake City, Utah) for the forthcoming Hydrogen Reactor, a ground breaking portable power device that operates with hydrogen fuel cell technology. The first portable power device of its kind, the Hydrogen Reactor debuts a high-science fuel cell that combines hydrogen and oxygen to produce electricity on-the-go, under any conditions. The device launches as part of Brunton’s new line of innovative portable power solutions, the Reactor Series, available at retail in October 2013.

Pictured: Brunton Hydrogen Reactor, MSRP $149.99

OutDoor Friedrichshafen: GOLD INDUSTRY AWARD 2013
The Hydrogen Reactor was the recipient of the OutDoor INDUSTRY AWARD 2013 in the Accessories Category. This year, experts judged a total of 316 entries from 27 countries. Fifty-two products were selected as winners, with Brunton as one of eleven entries to be honored with a GOLD award for outstanding achievement in design and innovation.

Gear Institute: Best New Gear Awards – Outdoor Retailer Summer 2013
Gear Institute, an elite group of outdoor gear testers, awarded Brunton and the Hydrogen Reactor with a Best New Gear Award at Outdoor Retailer Summer Market 2013. The site extends the honor to the most innovative, exciting and trend-setting products unveiled at the Outdoor Retailer show.

Gear Junkie: Best in Show Awards – Outdoor Retailer Summer 2013
The Hydrogen Reactor earns a “Best in Show” award from leading outdoor site Gear Junkie. The Gear Junkie “Best in Show” awards identify the most unique and stand-out items from the thousands of products unveiled at the Outdoor Retailer show. Each winner represents a state-of-the-art item in outdoor equipment and gear design.

About the Reactor Series: The Reactor Series brings the luxury of mobility to portable power and unlike solar power, eliminates the need to wait to charge personal devices on-the-go. The product range is design to keep consumers powered through business and personal travel, during demanding outdoor use and expedition-level activities and through everyday mobile lifestyles. The advanced Reactor Series, one component of the brand’s new Power Forward positioning, debuts as a game changer in the portable power category, testing the limits of power usage and extending pursuits outdoors. The five device collection ranges in price from $29.99 to $149.99 and will be available in October 2013 at outdoor specialty stores and at www.brunton.com.

About Brunton: At Brunton, we come to work with a clear vision: remove any obstacles that stand between our customers and their passion to stay outdoors. It’s been this way since 1894, when D.W. Brunton created the now legendary Pocket Transit¯ a compact, precision compass that continues to give outdoorsman the confidence to push beyond the beaten path. Today, this spirit of indestructible innovation lives in the form of professional-grade solutions as tough and diverse as the rugged Rocky Mountains that we’ve called our laboratory for over 125 years. Our goal is to build products as tough as the people who get to use them and to allow these users to push themselves and our products to extend their adventure. For more information, please visit www.brunton.com.