Industry News 8/16/2013

B$Z: Optic Nerve Signs Sponsorship Deal With NICA

Independently Owned Sunglass Company Partners With National High School Mountain Biking League
Press Release from Optic Nerve

Wheat Ridge, Colo. – Optic Nerve, the industry leader in performance-driven, price-conscious sunglasses and goggles, has officially penned a sponsorship agreement with the National Interscholastic Cycling Association (NICA). The deal will be effective January 2014, and Optic Nerve is looking forward to celebrating the announcement during Interbike at the Mandalay Bay Convention Center in Las Vegas.

Currently, the Colorado-based Company sponsors one of the nine individual leagues under NICA’s umbrella, the Colorado Mountain Biking League. Optic Nerve was so pleased with the reciprocal fit of core values between themselves and the league that they decided to step up their sponsorship commitment to the national level.

“As a company, we aim to provide people with the resources to get outside and get active, especially at a young age,” said Optic Nerve cofounder and President Bill Cotton. “We saw that NICA has the same goal. They provide high school aged individuals with the means to form a passion for an outdoor activity that they can enjoy for the rest of their lives.”

In addition to financial support, Optic Nerve will be offering NICA proprietary tools about eye safety, discounts on all sunglass orders, and their own limited-edition sunglass. The debut of the limited-edition NICA sunglass is set tentatively for early 2014. All coaches will get a complimentary pair and the piece will be available to the public on the Optic Nerve website with 10 percent of all profits going back to the league.

To learn more about Optic Nerve and its plans to support NICA, visit them Sept. 18 – 20 at Booth #10050 during Interbike at the Mandalay Bay Convention Center in Las Vegas,

About Optic Nerve
Independently owned and firmly rooted in Colorado, Optic Nerve is committed to supporting its communities through making performance-driven, price-conscious sunglasses and goggles. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction, and fashion-conscious styling found in more expensive brands, at a fraction of the price with a lifetime guarantee.

About The National Interscholastic Cycling Association
Founded in 2009 as a 501(c)3 non-profit, the National Interscholastic Cycling Association (NICA) develops high school mountain biking programs for student-athletes and coaches across the United States. NICA provides leadership, services and governance for local leagues to produce quality mountain bike events, and supports every student-athlete in the development of strong body, strong mind and strong character through their efforts on the bike.

NICA exists by virtue of generous sponsors, donors and partners, including the founding national sponsor Specialized Bicycle Components; as well as establishing sponsors Easton Foundations, SRAM, and Trek Bicycles; major sponsors Sho-Air, Clif Bar & Company, Clif Bar Foundation, Primal Wear, Quality Bicycle Products, GU Sports, Kinetic, Maxxis, CamelBak, Feedback Sports, Fort Lewis College, Fox Racing Shox, Ritchey Designs, Cannondale, and Optic Nerve; media partners Mountain Bike Action, Dirt Rag, Cyclingnews, MTBR and Switchback. For more information on NICA visit www.nationalmtb.org or call (510) 524-5464.

Media Contact
Mae Harris
Optic Nerve
maeharris@mountainshades.com
303.872.2060