Industry News 8/20/2013

B$Z: HIP-TEC Selects Groundswell PR to Handle Public Relations

HIP-TEC Selects Groundswell PR to Handle Public Relations
Press Release from Hip-Tec

Truckee, CA – HIP-TEC (Head Injury Prevention Technology), makers of the HIP-TEC Inside interior helmet protection system, announces their partnership with Groundswell PR to lead its public relations efforts.  Groundswell PR will handle all communications strategy and media relations to help expand HIP-TEC’s brand partnerships and Demand More helmet protection campaign.

HIP-TEC focuses on making the best impact-absorbing interiors for the world’s top helmet companies. The brand’s technology has been co-developed over the past decade at internationally certified labs with development through Johns Hopkins University joint research projects and testing at HIP-TEC’s Truckee-based helmet lab.

“We are amped that Groundswell PR is spreading the news about HIP-TEC Inside helmet interior technology,” says HIP-TEC co-founder Tom Feiten.  “The unique combination of contacts they have in the action and team sports worlds are a rare find andwere very integral in us making the decision.”

HIP-TEC’s Inside interior helmet protection system is designed to fully integrate with other companies’ helmet shell concepts in an ingredient brand approach, meeting the needs and new benchmarks of the action sports industry and athletes that continue to push the limits of their sport.

“It’s great to be involved in the helmet safety conversation at such a pivotal time in sports,” states Dax Kelm, Groundswell PR partner. “At Groundswell, we look to partner with like-minded companies that are doing good and creating change.  HIP-TEC is positioned to transform the way helmet companies are designing and protecting their consumers. We are excited to share their story and message.”

Visit http://www.hip-tec.com to learn moreabout the company.

About HIP-TEC
Based in Truckee, California, HIP-TEC (Head Injury Prevention Technology) solely focuses on making the best impact absorbing interiors for the world’s top helmet companies. The proprietary technology far outperforms current products and standards, meeting the needs and new benchmarks of industries and athletes that continue to push limits.HIP-TEC is part of FT Accelerator, a San Francisco-based growth program forfashion tech startups. Visit
www.hip-tec.com to learn more about HIP-TEC and the future of interior helmet design.

About Groundswell PR
Based in Charleston, SC, Groundswell PR maximizes media and industry exposure for top brands, destinations and organizations looking to increase sales and capture new and exciting audiences.  Amplified by trusted media relationships, experience and lifestyles driven by the industries we love, Groundswell PR ignites integrated media, public relations and social media strategies that stay true to your core business and goals.  Visit
www.groundswellpr.com to learn more.