B$Z: Fourteen U.S. Ski and Snowboard Companies Join Together to Promote Made in the USA
Introducing the USA Colab
Press Release from USA Colab
Park City, UT – (8/22/2013)– Fourteen ski and snowboard companies proudly manufacturing in the USA have banded together to promote buying U.S.-made product for the upcoming ’13/’14 winter season. This venture brings together startups and established companies alike, working together to showcase U.S.-built product.
“We believe in small business, and more specifically quality craftsmanship and manufacturing based in the US,” said Zak Anderson, Co-Founder of Montana Ski Company. “Pooling our resources and combining efforts in the Colab is critical because we don't have the same marketing budgets as the larger ski manufacturers, so through the Colab we can, in a way, step up to the plate with the big boys.”
The efforts of the initial USA Colab include promoting U.S.-made products and announcing the USA Colab group through a targeted ad campaign, which can be seen in SKIING, Powder, Freeskier, Snowboard, and Backcountry magazines. Additionally, the project has retained Terra PR and Terra Spectrum Social to help expand visibility through earned and social media channels to help spread the gospel of buying American made.
“Wagner joined the Colab because we love American made products and we're proud of the precision-crafted skis that we create in our Colorado factory” said Pete Wagner, CEO & Founder of Wagner Skis. “We would be very excited if going forward all skiers and snowboarders asked the standard car-buying and farmer's market question: Where is this produced?”
In addition to internal funding, the Utah Governor’s Office of Economic Development has matched money contributed by the five Utah-based companies participating in the USA Colab.
Founding Members of the US Colab include:
High Society Freeride Company: www.highsocietyfreeride.com
L2R Snowboards: www.l2rsnowboards.com
Meier Skis: www.meierskis.com
Montana Ski Company: www.montanaskicompany.com
RAMP Sports: www.rampsports.com
Rocky Mountain Underground: www.rockymountainunderground.com
Wagner Custom: www.wagnerskis.com
Zoo York Snowboards: www.zooyorksnowboards.com
About USA Colab
USA Colab is a group of 14 ski and snowboard manufacturers that have come together to help promote buying American-made skis and snowboards. Founded in 2013, the group continues to grow as more and more companies realize the benefits that can come from banding together to help deliver the message of American manufacturing.