B$Z: The Moorings TeamS Up with Icelantic Skis
August 27, 2013
Icelantic Skis and The Moorings Partnership
Press Release from Icelantic Skis
Denver, CO - Colorado ski manufacturer, Icelantic Skis and world-wide sail and power yacht charter company, The Moorings announced a unique partnership today between the ski and sail world. The two unlikely companies are pairing up to deliver the best of both worlds to their respective customers – an experience driven initiative, intended to bring the worlds of frozen crystals and liquid sunsets a little closer together.
“Partnerships like this one with The Moorings have become an exciting element in our business development.” Says Icelantic’s Events and Partnership Director Sam Warren, “It provides a mutually beneficial opportunity to introduce each brand to the others markets in a unique and natural way. We’ve found it to be an effective way to reach new customers, as well as to apply our skills, knowledge and talent base to a new industry, providing fresh perspective – something we all need every once in a while!”
Icelantic has chartered a sailboat for the past several years in the Spring as a way to celebrate and unwind from the recent ski season – so to partner with The Moorings seemed like a appropriate and effective way to unite the skiing and sailing communities to Warren.. .
“Sailors and Skiers are passionate about their sports and for The Moorings to partner with Icelantic, a company just as driven as we are is an exciting development. “ commented Shannan Brennan, The Moorings Global Marketing Manager. “ To open the world of sailing to like-minded adventurers promises an exciting new platform for us to reach the new sailor; in turn having sailors discover the invigorating sport of skiing will provide everyone a truly year long adventure. “
Skiing and sailing are passion driven, life-long activities, whose benefits extend beyond tan lines and tales of adventure. Both activities based on and dependent on nature. To bring the worlds together, to introduce one side to another is the main goal of this get-together.
An adventure is budding...
A series of 7 weekly webisodes will launch on Monday September 2'nd showcasing Icelantic's sailing adventure with The Moorings in French Polynesia. This content can be found at www.moorings.com/icelantic
For more information please contact:
Marketing Assistant, US Source Market
TUI Marine - The Moorings, Sunsail, Footloose
93 North Park Place Blvd.
Clearwater, FL 33759 USA
Direct: + 1 727 437 5100 ext. 13304
Fax: + 1 727 530 9747
Sam Warren – Events/Partnerships/Apparel/
Icelantic's Winter on the Rocks Director
Icelantic Skis and First Degree Boots
621 Kalamath St.
Denver, CO 80204