B$Z: Helly Hansen Strengthens Canadian Position through Workwear Acquisition
Helly Hansen Strengthens Canadian Position through Workwear Acquisition
Press Release from Helly Hansen
Richmond, B.C. – In a commitment to growing its market presence and unifying its brand, Helly Hansen has entered into an agreement to resume control of its Canadian Workwear distribution, sales, and marketing from licensee Climate Technical Gear.
The acquisition is a reflection of Helly Hansen’s strengthened presence in North America across its Sports and Workwear divisions, according to Gary Davis, Vice President, Helly Hansen Leisure Canada.
“Canada has been one of Helly Hansen’s strongest growth markets for the Sport business over the last decade globally,” Davis said. “Likewise, CTG has done an exceptional job working with Helly Hansen to build the brand’s Workwear business over the last 30 years in the oil and gas, safety, industrial and fishing markets. The acquisition is a natural progression that will help advance Helly Hansen’s abilities to serve the market, and strengthen the business across the country.”
Under the agreement, Climate Technical Gear will continue to operate as an independent manufacturer and supplier of engineered industrial products, including to Helly Hansen Workwear. Helly Hansen Workwear distribution, sales, marketing, and accounting functions will be integrated into the Helly Hansen Leisure Canada, Inc. operations, in Richmond, B.C., effective September 2013.
“For the transitioning members of the Climate organization joining the Helly Hansen team, it will be very exciting to be able to leverage the global infrastructure and expertise of Helly Hansen,” says Shawn Amirault, Vice President of Sales and Marketing at Climate Technical Gear. “Being part of a world leader in product development and design will stimulate further growth of the Canadian work wear market. In addition, combining the strengths and best practices of the Climate and Helly Hansen business will only enable greater customer satisfaction. Utilizing the Helly Hansen layering system will create a one-stop shopping experience for work wear customers that has never been seen before to this level in Canada.”
Over the coming months, the integration of the product lines, website, and sales materials will be consolidated into the Helly Hansen Workwear line for a unified brand presence. The acquisition provides an excellent opportunity for a unified brand presentation and access to increased selling and promotional tools for Helly Hansen Workwear dealers and distributors in the Canadian market.
“We couldn’t be more thrilled to unite the Workwear business in Canada with our growing Sport business,” says Erik Burbank, Vice President of Global Marketing for Helly Hansen. “This move allows us to leverage the full strength of Helly Hansen’s global brand and marketing platforms to better serve our Canadian customers and consumers, and continue our rapid growth in the region.”
About Helly Hansen Workwear
130 years ago captain Helly Juell Hansen produced the world’s first supple, waterproof clothing for sailors. Since then Helly Hansen has been a pioneer in the development of high-quality protective technical wear for work and leisure activities. The brand’s experience and competence allows Helly Hansen to create and produce clothing to be worn in extreme work situations, where quality and functionality directly affect the wearer’s well-being, health and safety. Helly Hansen also provides a wide range of tailor made solutions within textile engineering. To learn more about Helly Hansen Workwear’s latest collections, visit www.hhworkwear.com.
About Helly Hansen
Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical base layers made with LIFA® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 60 ski resorts and mountain guiding operations and has outfitted more than 33,000 mountain professionals. The brand’s outerwear, base layers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.