Industry News 9/23/2013

GEAR: ThirtyTwo Degrees of etnies Signature Collection Drops for Winter

Chris Bradshaw, Chris Grenier, Joe Sexton, Scott Stevens and JP Walker Link ThirtyTwo and etnies
Press Release from Master Plan Communications

LAKE FOREST, CA (September 23, 2013) – etnies and ThirtyTwo just collaborated for the first time and created the ThirtyTwo Degrees of etnies Signature Collection, that includes signature colors of the new High Rise etnies shoes along with matching apparel and accessories, for five of the best snowboarders in the game.  The signature etnies High Rise colorways perfectly match the colors Chris Bradshaw, Chris Grenier, Joe Sexton, Scott Stevens and JP Walker selected for their Signature Series ThirtyTwo boots.  This collection is now available at finer retailers globally and at

The team with their signature ThirtyTwo boot and etnies High Rise colorways from left to right: Chris Grenier, Scott Stevens, JP Walker, Joe Sexton and Chris Bradshaw.

While this is the first official collaboration between etnies and ThirtyTwo, snowboarders in the know have always noticed that the two brands work closely together.  ThirtyTwo has been using super lightweight, durable, comfortable, high-impact rebound STI Evolution Foam to make the #LightestBootsEver for over five years.  It makes sense that these etnies High Rise midtops are made with an STI Evolution Foam outsole and STI Foam Lite Level 2 footbed.

“The High Rise is the most comfortable all-weather shoe that I have ever worn. You can stomp through rain or snow and your feet will stay dry.”
- Chris Grenier

“The STI Evolution Foam feels like I'm walkin’ on clouds!  These shoes are tough too, I walked to hell and back in one pair!”
- Chris Bradshaw

"STI Evolution Foam absorbs impact better than rubber ever will and it lasts. The High Rise is a great all-terrain shoe!”
- Scotty Stevens

"The High Rise is the perfect shoe for checking spots in the winter.  It is awesome to walk through the snow and not have wet feet, plus you can go from the spot to the bar without skipping a beat."
- Joe Sexton

“No matter the weather the STI Evolution Foam stays nice and comfy on my feet, its super lightweight and functional.”
-JP Walker

The ThirtyTwo Degrees of etnies collection apparel and footwear was designed to maintain style while keeping you dry.  The Keep Rising hoodie features STI Repel so liquids roll off the surface resisting soaking or staining, and the High Rise has a gusseted tongue to keep water out.

Keep the conversation going with these hashtags:  #etnies #ThirtyTwo #REPEL

Connect with etnies and ThirtyTwo on:
Facebook: or
Instagram: @etnies and @thirtytwo
Twitter: @etniessnow and @thirtyTwo

About etnies
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances  and changed the face of skateboard footwear forever. Today, etnies’ vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible.  etnies stays true to its roots by sponsoring world class skateboarding, surfing, snowboarding, moto x and BMX teams and continues its dedication by giving back to each of these communities.  For additional information, visit

About ThirtyTwo
Established in 1995, ThirtyTwo was created by snowboarders for snowboarders.  Rider-owned and privately held since day one, ThirtyTwo has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives.  All ThirtyTwo products have been tested and approved by the best snowboarders in the world.  For additional information, visit