Industry News 9/25/2013

EMP: Sierra Designs hires Chase Schofield to newly created Product Designer position

Sierra Designs hires Chase Schofield to newly created Product Designer position
Press Release from Sierra Designs

Schofield is the latest addition to a growing team driven to create “better and different” outdoor equipment and apparel

BOULDER, COLO. (For Immediate Release) – Sierra Designs, industry leader in outdoor equipment and apparel innovation, is proud to announce the recent hiring of Chase Schofield to the newly created Product Designer position.

Bringing with him over seven years of design experience, Schofield is tasked with helping create the next generation of tents, sleeping bags, and backpacks for Sierra Designs.   With a core mission to build backpacking gear that is both ‘better and different’ than anything else on the market, Sierra Designs will look to Schofield to design gear from scratch instead of simply improving on existing designs. 

“Our team believes that Chase has the courage to challenge everything and everyone, the confidence required to expose himself to higher risks, and the fearlessness and passion that is required to create new realities within the outdoor industry,” says Michael Glavin, VP and Brand Manager for Sierra Designs.  “With extensive design experience in outdoor and beyond, we have no doubts he will be a great addition to our growing team.”

Schofield’s new position is effective immediately.  He will work primarily on new equipment with additional responsibilities extending to overall brand design and aesthetic. 
                                                                                                                       
The Sierra Designs brand recently relaunched with a new management team and product offering that is already drawing attention within the outdoor industry and beyond.  The entire 2014 line embodies the brand’s mission to create backpacking gear that is better and different than anything on the market.

With a Bachelor of Arts degree from the Art Institute of Colorado, Schofield spent the last three years designing highlight equipment for well-respected outdoor equipment brands Kelty and Slumberjack.

About Sierra Designs
Founded in 1965 at the beginning of the golden age of backpacking and climbing, Sierra Designs draws on an extensive heritage to create innovative, technologically-advanced outdoor equipment to compliment any active, outdoor lifestyle. With years of experience designing best in class tents, sleeping bags, and apparel, Sierra Designs has been to every corner of the world, from the highest peaks in the Himalaya to the campground down the road. Whether you’re an ultralight hiker, world-class mountaineer, or recreational camper, Sierra Designs has you covered. (
www.SierraDesigns.com).