Industry News 9/25/2013

B$Z: SUPRA Footwear Opens ODR In China

SUPRA Footwear Opens ODR In China
Press Release from One Distribution

LOS ANGELES--(BUSINESS WIRE)--ONE Distribution, the manufacturer of SUPRA Footwear, has opened a new footwear development facility in Dongguan, China known as ONE Distribution Resources (ODR). The 3,000 square foot, state-of-the-art office facility is staffed by a dedicated team that is on the ground in China working directly with the factories. The office is headed by SUPRA Vice President of Footwear, Udi Shiloah.

“The ODR team is looking forward to overseeing every aspect of the sourcing and development of our footwear,” said Udi, “and ensuring the highest possible quality and efficiency. In addition, we have aligned ourselves with the world’s leading suppliers who apply best practices to their operations while complying with today’s standards. ODR will supply the necessary tools and technological capabilities to our leading design team so that we may continue to drive the most exciting and innovative products to market.”

The new ODR facility ultimately allows SUPRA the ability to better control sourcing and their supply chain, thus producing higher quality products at a better value. Additionally, SUPRA has staffed ODR with a scheduling and logistics division that will ensure that SUPRA products are getting to its offices and distributors around the world in the most efficient and timely manner possible.

"The opening of ODR is one of the most significant events in SUPRA history," said ONE Distribution CEO, Scott Bailey. "We have created a great working environment for our very experienced and highly skilled team. Our goal is to build great product and we will accomplish this by forging direct and solid relationships with the best vendors and factories in Asia."

For more information about the SUPRA Footwear ODR facility, please contact the media relations department below.

SUPRA
Founded in 2006, SUPRA is one of the world’s leading independent footwear brands. SUPRA is recognized for its groundbreaking silhouettes, unique combination of materials, and dynamic color stories. Originally born out of Southern California skateboard culture, SUPRA has remained firmly committed to its roots while also offering distinctive and compelling products to a broad, international audience that includes some of the world's most recognized celebrities, artists, and athletes. Visit
www.suprafootwear.com.

Contacts

For SUPRA
MEDIA RELATIONS:
Dan Weikel (North America)
818-936-2630
dweikel@ibpmedia.com

or

Chloe Wilk-Martin (Europe)
+33-612144986
cwilkmartin@onedist.com