Industry News 9/26/2013

B$Z: Solomon Sponsored Ragnar Trail Relay Race Coming to Atlanta in 2014

Solomon Sponsored Ragnar Trail Relay Race Coming to Atlanta in 2014
Press Release from Ragnar Trail

Ragnar Trail Relays presented by Salomon, the latest overnight team relay running experience from Ragnar Events, announced its first event in the state of Georgia - the new Ragnar Trail Atlanta, April 4-5, 2014.

The two-day, overnight team relay experience will begin at midday on Friday with teams finishing Saturday afternoon. It will be hosted at the Georgia International Horse Park, just 45 minutes outside of Atlanta.

Participants will take turns running along three different trails throughout the scenic park, which features more than 15 miles of trails. While one member of the team runs, the other seven members will be setting up camp at the Ragnar Village. Here, they'll enjoy food, music and campfires while cheering on their teammates.

Ragnar Trail Atlanta has partnered with the non-profit Atlanta Track Club to launch the new event. Atlanta Track Club, whose mission is to inspire and engage the community to achieve health and fitness through running, will receive both financial and in-kind support for its Kilometer Kids youth running initiative from Ragnar.

"As an organization, Ragnar believes it is incredibly important to support organizations that are committed to making the world more active, especially those that work with children," said Chris Infurchia, CEO for Ragnar Events LLC. "We're thrilled to partner with Atlanta Track Club and help people make unforgettable memories running and camping together, while supporting such a worthy cause."

Through the partnership, Ragnar will donate $100 to Kilometer Kids on behalf of each team that registers for the April event with an Atlanta Track Club promotional code. Kilometer Kids youth running program is designed to get kids ages 7 to 12 active and healthy. Launched in 2007 with one location and 38 kids, today the program impacts more than 5,000 young people at various schools, Boys and Girls Club's and YMCAs throughout metro Atlanta and beyond.

"When we first learned about Ragnar's interest in bringing their trail series event to Atlanta, we jumped at the opportunity," said Sue Payne, interim executive director at Atlanta Track Club. "Both organizations share similar passions to inspire people to be healthy and fit, and we are grateful for their philanthropic support that will allow so many children throughout metro Atlanta to become more active through Kilometer Kids."

Ragnar Trail Atlanta is the seventh Ragnar Trail event launched since the inception of the new race series in 2013.

Based in Utah, Ragnar Events, LLC is the largest overnight running relay series in the United States. Traversing inspiring and scenic destinations around the country, these events make testing your limits a team sport. In the Ragnar Relay Series (www.ragnarrelay.com), teams of 12 run a 200-mile relay over two days and one night; in Ragnar Trail Relays (www.ragnartrail.com), teams of 8 run a 120-mile trail relay over the same time span. Participants connect in memorable relationships, conquer a challenge that could not be done alone and celebrate with medals and finish line festivities. Often called a slumber party without sleep, pillows or deodorant, this unique relay turns out crazy costumes, inside jokes, close quarters and unforgettable stories.

Begun as a single relay from Logan to Park City, UT in 2004 by college roommates, Dan Hill and Tanner Bell, now over 200,000 people have run in the Ragnar Relay Series, which boasts 21 races, including Canada, and is growing every year.