Industry News 9/26/2013

SNOW: SIA Signs On to Support and Promote 2013 World Snowboard Day

Eighth Annual World Snowboard Day Scheduled for December 22
Press Release from SIA

Washington, DC (September 26, 2013) -- SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, announced today it will again partner with EuroSIMA and the World Snowboard Federation (WSF) to promote the upcoming 2013 World Snowboard Day (WSD) – marking the third year SIA has supported the largest snowboard event in the world created “by riders for riders.”

In its eighth year, the 2013 WSD is scheduled for Sunday, December 22 and will offer up free activities for the public to discover snowboarding, share their common passion for snowboarding and enjoy a day on the slopes at resorts around the world.

“We’re always looking for opportunities to get the public out on the snow and World Snowboard Day is a great event that is truly global in its reach,” commented David Ingemie, SIA’s president. 

SIA will promote WSD through its various communication channels including newsletters, PR, Facebook, Twitter, Pinterest as well as SIA’s consumer website Snowlink.com. SIA will also work to educate retailers and resorts in both U.S. and Canada and encourage their involvement in World Snowboard Day.

“Since we started the World Snowboard Day eight years ago, we have been supported by numerous local and international snowboard organizations including SIA. Thanks to SIA’s involvement, we have increased participation in the USA and Canada. We are really proud and delighted to work with such a serious and committed organization,” said Remi Forsans, EuroSima Mountain Division president and WSD founder.

In 2012, WSD included 152 events in 35 countries, attracting more than 100,000 participants. In 2013, event organizers will host a variety of activities including contests, beginner snowboard lessons, gear tests, demos, meet-and-greets with professional riders, drinks, concerts, video contests, and much, much more. Federations, resorts, clubs, shops, pro riders, associations and brands from all over the world are working together to create the 2013 program.

About World Snowboard Day
Launched in 2006 by EuroSIMA and the World Snowboard Federation (WSF), World Snowboard Day is a unique opportunity for the international snowboard community to promote the sport and its unique culture by providing the general public with the opportunity to try a variety of activities for free. Since 2010 this event has received support from Outdoor Sports Valley (OSV), the TTR World Snowboard Tour, as well as SnowSports Industries America (SIA) in North America, and CorePower Asia in Asia. More information is available at:
www.world-snowboard-day.com, email: contact@worldsnowboardday.com or phone: +33 (0)4 50 67 53 91.

About SIA
SnowSports Industries America (SIA) is a non-profit member-owned trade association that works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs that support their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com. Learn more at Snowsports.org.