Industry News 9/27/2013

B$Z: Alternative Apparel Appoints Turner PR as Agency of Record

Alternative Apparel Appoints Turner PR as Agency of Record
Press Release from Turner PR

(NEW YORK, NY) October 1, 2013 – Turner Public Relations, Inc. (Turner PR), a national public relations and digital media firm specializing in active lifestyle, outdoor, streetwear and fashion brands as well as travel, tourism and real estate, has been appointed as the public relations agency of record for Alternative Apparel (Alternative). Alternative is a fashion lifestyle brand best known for comfort, simplicity and its commitment to sustainability. The company’s design studio and flagship retail locations are located in Los Angeles, with its corporate headquarters in Atlanta. Turner PR will work closely with Alternative’s in-house marketing team to lead public relations strategy, inclusive of media relations, brand launches and special events.

“Alternative is approaching an exciting time in its evolution both from a cultural and product standpoint, and has solidified itself as a leader in the sustainable fashion space,” said Mariana DiMartino, senior vice president of Turner PR’s lifestyle division. “We’re excited to partner with them to raise consciousness for the brand on the road ahead.”

Through innovative apparel design and community involvement, Alternative strives to create business with purpose. Founded in 1995, the brand has a rapidly growing footprint in the fashion lifestyle arena, believing that simplicity is the key to modernity and that innovation drives product development. Offering a complete line-up of effortless clothing and accessories for men and women, Alternative provides a thoughtful foundation for everyday wear.

“Turner’s reputation and niche in the lifestyle and sustainable design channels make them an ideal partner for Alternative,” said Dawn De La Fuente, vice president of marketing for the brand. “Their strategic and integrated approach is refreshing and a welcome addition to the work our in-house team puts into brand building.”

About Turner PR
Turner PR is a boutique firm specializing in public relations, social media and digital communication services for active lifestyle, outdoor, streetwear and fashion brands as well in travel, tourism and real estate developments. Founded in March 1997, Turner has two offices in New York, NY and Denver, CO, to best service its worldwide clients based in the U.S., U.K, Canada, Mexico and the Caribbean. For more information call (212) 889-1700 or (303) 333-1402 or visit
www.turnerpr.com.

About Alternative
Founded in 1995, Alternative is a fashion lifestyle brand best known for comfort, simplicity and our commitment to sustainability. Through innovative apparel design and involvement in purposeful causes, we aim to connect people, inspire creativity and catalyze change. Alternative’s design studio and flagship stores are in Los Angeles, California. Corporate headquarters are in Atlanta, Georgia. To learn more visit, alternativeapparel.com.