Industry News 9/30/2013

EMP: K2 Canada Appoints New Sales Rep for Southern Ontario

K2 Canada Appoints New Sales Rep for Southern Ontario
Press Release from K2

Toronto, Ont. (Sept. 30, 2013) - K2 Canada has named ski-industry veteran, Chris Thomson, as the new Sales Representative for K2 Skis in the Southern Ontario region. With over ten years of industry experience, Chris has developed a reputation for exceptional account service.

“We are very excited about the addition of Chris to the team here at K2 Canada,” said Marcus Rowan, sales and marketing manager, K2 Ski Canada. “His industry experience, strong work ethic, knowledge of the territory and passion for the industry make him a great fit for us here at K2,” he said.
Thomson, a former rep for Head skis, has grown his company through a passion for winter sports. Chris taps his love for skiing when working with dealers.

“It will be a fun year for me, getting to work with great people,” said Thomson. “As a K2 representative I am confident the quality of the products will speak for themselves.”

This hire by K2 Sports reinforces their commitment to leadership in the ski industry. As snow sport innovators, K2 is known for their ability to spot emerging trends and commit resources to reinforce design initiatives.

About K2 Skis
From frontside groomers to big mountain faces, park and urban features to super pipes, and backcountry tours to sidecountry powder stashes, K2 Skis’ innovative technology combined with an all-mountain philosophy offers ski products for everyone, no matter the conditions. As the ski industry leader embarks on its sixth decade, K2 reflects upon the fundamental technologies they have evolved through the years that remain in the products they manufacture today. From applying fiberglass into skis in the beginning years, to adding sidecut to performance skis in the ‘90s, and to perfecting the art of the rocker variations of today, K2’s all-mountain philosophy continues to make skiing more fun and enjoyable to a broad and complete range of skiers. For more information on K2’s latest ski products, dealers and team activities, visit