Industry News 10/1/2013

EMP: Easton-Bell Sports Strengthens Sales Team In North America With Addition Of Linda Rodney

Snow sports industry vet Rodney becomes North American Sales Manager for Giro snow products
Press Release from Easton-Bell Sports

(September 18; Scotts Valley, California) Easton-Bell Sports has announced the appointment of Linda Rodney as the North American Sales Manager for Giro Snow. Rodney comes to EBS with an established pedigree in the snowsports industry. With long stints at Smith, Red/Anon and Obermeyer under her belt, she has established relationships with many key accounts across North America. Rodney will be based in Aspen, Colorado and will begin immediately.

“We have made it a priority to upgrade our global sales team by adding strength and capabilities with the goal of becoming a world-class sales organization within a world-class performance products company,” said Bernie Doering, Senior Vice President of Global Sales. “Linda has an amazing reputation in the snow sports world and we have no question that she’ll deliver for Giro Snow as we continue to elevate our level of customer service and sales.”

Rodney’s hiring comes on the heels of a number of key staffing upgrades includingDan Knisely and Chris Boguefor EBS cycling brands in North America, Denae Miller as a North American Sales Analyst, Andrea Westerlindto sell cycling apparel in North America, the appointment of Melina Holzer to International Apparel Sales Manager,MattiaBerardifor Giro Snow in Europe and Celine Merger for EBS cycling brands in Europe.

About Easton-Bell Sports, Inc.
Easton-Bell Sports, Inc. is a leading designer, developer and marketer of branded sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Easton, Bell, Giro, Riddell and Blackburn. Its products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike. Headquartered in Van Nuys, California, the company has 35 facilities worldwide.