Industry News 10/2/2013

SNOW: K2 Skis Announces International Women's Ski Day

K2 Skis Announces International Women’s Ski Day
Press Release from K2 Skis

K2 Skis and the K2 Ski Alliance, an organization that helps unite female skiers, is proud to announce the first annual International Women’s Ski Day (IWSD). On Saturday, Dec. 14, 2013, women from around the world will come together to celebrate skiing with their daughters, sisters, mothers and girlfriends.

“Although promoted by K2, International Women’s Ski Day should be celebrated by all females, regardless of what brand they ski, where they live or their level of experience,” said Alyssa Clark, K2 Skis’ Marketing Coordinator and Women’s Ski Team Manager. “IWSD is simply a way for girls to get outside, ski and enjoy each other’s company.”

An interactive map on K2’s website allows participants to “pin” ski-related events to specific locations anywhere in the world. The site will act as a constantly evolving informational resource for women to plan anything from an organized group lesson to a fun afternoon of après.

Those who are looking to participate but are lacking ski partners in their area are encouraged to connect with members of the K2 Ski Alliance via the online, interactive Google map. Ski Alliance team members will be hosting events at local ski areas throughout the world including major hubs at Washington’s Crystal Mountain Resort and Colorado’s Beaver Creek Resort.

For more information please visit the K2 Ski Alliance Facebook page.

About K2 Skis
From frontside groomers to big mountain faces, park and urban features to super pipes, and backcountry tours to sidecountry powder stashes, K2 Skis’ innovative technology combined with an all-mountain philosophy offers ski products for everyone, no matter the conditions. As the ski industry leader embarks on its sixth decade, K2 reflects upon the fundamental technologies they have evolved through the years that remain in the products they manufacture today. From applying fiberglass into skis in the beginning years, to adding sidecut to performance skis in the ‘90s, and to perfecting the art of the rocker variations of today, K2’s all-mountain philosophy continues to make skiing more fun and enjoyable to a broad and complete range of skiers. For more information on K2’s latest ski products, dealers and team activities, visit K2skis.com.