Industry News 10/3/2013

EVENT: Registration Now Open for Marketing-Focused SIMA Boot Camp P.M.

Registration Now Open for Marketing-Focused SIMA Boot Camp P.M.
Press Release from SIMA

ALISO VIEJO, Calif. (October 2, 2013) – Registration is now open for the SIMA Boot Camp P.M. featuring a presentation from Douglas Van Praet, Executive Vice President at leading ad agency, Deutsh LA, and founder of Unconscious Branding. The event will be held on Tuesday, October 22, 2013, at the Hurley Headquarters in Costa Mesa, Calif., from 5:00-7:00 PM.

Douglas Van Praet is the author of Unconscious Branding, a brand strategy consultancy whose approach to marketing draws from Unconscious Behaviorism and applies neurobiology, evolutionary psychology and behavioral economics to business problems. Prior to this, he led strategy development for top agencies and marketers in New York and Los Angeles. Van Praet will explain his unique approach to branding, which focuses on understanding the unconscious motivations that cause people to act and buy. This ideology is what led clients like Volkswagen to campaign success. In a world that always assumes that the consumer is aware of their buying preferences, he asks questions like, “Do we really know why we purchase our iPads, drink Starbucks or wear Nike?”

This will be the second Boot Camp in the new “P.M.” format. The event will offer members an educational platform in a relaxed environment, encouraging industry networking before and after the presentation. Attendees can also enjoy complimentary appetizers, finger foods and beer while networking.

"SIMA Boot Camps help us fulfill a core tenet of our mission, which is industry education," says SIMA President and Vans' VP/GM Americas Doug Palladini. "We have been fortunate enough to attract world-class speakers, leaders in their respective fields, to share their experiences and insight with everyone in the surf industry from first-year rookies to brand Presidents."

Registration for the marketing-focused SIMA Boot Camp P.M. is open now at The registration fee for SIMA members and retailers is $45 and $75 for non-SIMA members. The deadline to register is Tuesday, October 17. All levels of employees from any department who would benefit from the marketing discussion and industry networking time are highly encouraged to attend.

Space is limit and on a first-come, first-served basis, with first priority given to SIMA members. There will be no refunds after October 17. For questions, please contact Kelly Keenan, SIMA Event Manager, at or 949.366.1164 x3.

About SIMA Boot Camps
In its sixth year, SIMA Boot Camps are educational and intimate seminars that aim to provide valuable business tips and tools to help SIMA member companies improve a variety of daily business operations. The Boot Camp seminar topics change from Boot Camp to Boot Camp with the goal of reaching a variety of employees and departments within SIMA member companies. While all levels of employees are welcome, the 2013 SIMA Boot Camp curriculum has been specifically designed with the continued professional development of mid-level managers in mind. Additional Boot Camps for 2013 will be announced in the coming weeks. Visit for more information and registration materials as they become available.

About SIMA
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 23 years, SIMA's Environmental Fund has raised more than $6 million for environmental groups seeking to protect the world's oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people.  For more information on SIMA, please visit Follow us at