Industry News 10/8/2013

GEAR: Newton Running Celebrates GoPro IRONMAN World Championship with Limited-Edition Trainers

Championship with Limited-Edition Trainers; Ironman shoes go on sale and sweepstakes begin October 8
Press Release from Newton Running

OCTOBER 8, 2013 (Boulder, CO) — Newton Running, official footwear and run course sponsor of IRONMAN® U.S. Series, is launching a limited-edition IRONMAN Elite Trainer today in celebration of this weekend's GoPro® IRONMAN World Championship in Kailua-Kona, Hawai`i. Newton Running pro triathletes Craig (Crowie) Alexander, a five-time IRONMAN World Champion and Brit Rachel Joyce, a rising star poised for greatness, will both be gunning for the podium wearing personalized versions of the IRONMAN Elite Trainer bearing their names.

“Newton Running got its start by selling shoes at IRONMAN events, so to become the organization’s official footwear sponsor and partner of the IRONMAN Foundation’s ambassador triathlon team seven years later is a true honor,” says Newton Running President Craig Heisner. “To celebrate, we produced 3,000 pairs of the IRONMAN Elite shoe, which will be on sale at select IRONMAN events and on our website, which we expect to sell out quickly.”

The week of the GoPro IRONMAN World Championship, Newton Running is broadcasting online athlete interviews from Kona with some of the sport’s biggest names. Follow Newton Running on Facebook, YouTube, Twitter or Google+ and the hashtag #HelloBetter to receive updates to learn when and where to watch online.

Newton Running Events at Kona:

• Tuesday, October 8: From 6 -7 pm, pro athletes Chris Legh, Chris McDonald, Rachel Joyce, Tim Berkel will be signing autographs at the Newton booth.
• Wednesday, October 9: Chris McDonald interviews Newton Running triathlete Chris Legh of Australia about his Kona preparations and race-day expectations.
• Thursday, October 10: Newton Running athlete Tim Berkel interviews Newton ambassador Ivan O’Gorman.
• Sunday, October 13: Newton Running is hosting post-race interviews with Craig Alexander and Rachel Joyce.

Also launching today is a daily instant-win sweepstakes for a pair of IRONMAN Elite Trainers. To enter, visit Newton Running or IRONMAN Facebook pages to enter between October 8 and November 8.

The IRONMAN Elite Trainer features a race-specific fit and a streamlined midsole similar to that of the Newton’s Distance Trainer, creating a lightweight, highly responsive shoe that tips the scales at 7.2 ounces for men, 6.2 ounces for women. It features an elastic lacing system and a reflective official IRONMAN “M-dot” logo on the heel. The $155 limited-edition IRONMAN Elite is first available at the GoPro IRONMAN World Championship IRONMAN Village and starting December 1 will be available on www.newtonrunning.com.

About Newton Running
Boulder, Colorado-based Newton Running is the leader in performance running shoes that are designed to actively support and strengthen natural running motion. Newton Running’s patented Action/Reaction™ technology provides highly responsive cushioning and protection plus ground feel, minimal heel-to-toe drop and lightweight comfort. Newton Running form clinics, hosted in partnership with specialty running retailers worldwide, help runners learn their natural running motion. Newton Running is proudly committed to social responsibility and supports numerous charitable organizations.
www.NewtonRunning.com