Industry News 10/16/2013

B$Z: Spyder Becomes Official Uniform Partner of Mammoth Mountain Ski Area

Spyder Becomes Official Uniform Partner of Mammoth Mountain Ski Area
Press Release from Spyder

Mammoth Lakes, CA - Mammoth Mountain Ski Area recently announced it has entered into a four-year agreement with Spyder Active Sports, Inc. to be the official uniform for the resort through the 2017 winter season. Spyder, the world's leading ski-specialty and lifestyle apparel brand, has been on the cutting edge of snowsports apparel technology since its founding in 1978, making it uniquely equipped to outfit Mammoth's ski resort employees with pieces that will keep them warm, dry, and looking sharp on a daily basis.

Russ Rowan, SVP of Sales and Global Marketing for Spyder, expressed excitement about the new partnership, commenting: "Good times lie ahead with Spyder's newly forged partnership with Mammoth - undoubtedly one of the world's best ski resorts. We've visited Mammoth several times, and we found that the mountain has endless terrain to accommodate our video/photo shoot needs with our athletes, and the resort serves as a stellar setting to host meetings with key brand partners. Who doesn't enjoy top-notch snow conditions with sun on their face most of the time? We're proud to have entered into a multi-year, multi-faceted partnership with Mammoth, and look forward to working together."

Erik Forsell, Chief Marketing Officer of Mammoth Mountain Ski Area, is also excited about the new relationship, "The Spyder partnership is important to Mammoth. Spyder was willing to work with us on design and functionality to produce a superior product, keeping our employees warm and looking great." Forsell continued, "We're looking forward to kicking off the winter season on November 7 with Spyder at the frontline."

As the Official Uniform of Mammoth Mountain Ski Area (MMSA), Spyder will be the exclusive provider for various departments including the ski & snowboard school, lift operators, mechanics, mountain operations, and hosts, to name a few. Spyder already outfits the Junior Ski Team as part of an existing contract.

In addition to the employee uniform, Spyder will have a presence in Mammoth retail shops allowing guests to purchase their own Spyder gear as well. Spyder will also serve as an event activation partner with Mammoth, collaborating on new and existing events to further-enhance Mammoth's draw as a destination resort.

Visit Spyder.com to learn more about the company's ski and active lifestyle apparel collections.

About Spyder
Spyder is one of the largest specialty ski brands in the world. It is an Official Supplier to the U.S. Alpine and Canadian Alpine Ski Teams. Spyder products integrate high-technology fabrication, sport-specific function, and fashion conscious designs. Based in Boulder, CO, the company sells high performance outerwear and sportswear in the United States, Canada, and more than 50 countries outside of North America.
http://www.spyder.com

About Mammoth Mountain Ski Area
Mammoth Mountain Ski Area is the leading four-season mountain resort in California. With 1.3 million annual skier visits, Mammoth Mountain is currently the third most frequented ski resort in the United States. The company owns and operates a variety of resort businesses including recreation, hospitality, real estate development, food and beverage and retail. Specific businesses owned and operated by Mammoth Mountain include Mammoth Mountain Ski Area, June Mountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, Mammoth Mountain Bike Park and the Mammoth Mountain Inn. Mammoth Mountain also operates Juniper Springs Resort, the Village Lodge and Sierra Star Golf Course in Mammoth Lakes, California. For more information on Mammoth Mountain, visit MammothMountain.com or call 800.MAMMOTH.