Industry News 10/28/2013

B$Z: Mission Workshop has launched a new division under the brand name ACRE

Mission Workshop has launched a new division under the brand name ACRE.
Press Release from Mission Workshop

San Francisco, CA – Mission Workshop, a San Francisco based company that creates bags, clothing, and footwear for urban cyclists, has launched a new division under the brand name ACRE. The ACRE product line is mountain bike specific and focused on hydration packs and apparel for all-mountain riding.

The ACRE Trail System™ balances the need to climb light and fast with durable protection from the elements. To achieve this balance, the company relies on meticulous product design, extensive field-testing, and the world’s most advanced textiles.

ACRE bags – Weatherproof trail packs made in the USA with a lifetime warranty. Waterproof, lightweight, and exceptionally durable, ACRE bags are designed to go anywhere in all conditions. The Hauser 10L Hydration Pack ($195) has weatherproof construction for dry gear and a Hydrapak or Camelbak hydration bladder can be included with purchase ($35). A perforated back panel and shoulder straps optimize ventilation and moisture management. The 10 Liter pack is the perfect size for the all-day ride, but is also available in a 14 Liter Hydration Pack ($205) edition for when you need a little extra volume.

ACRE apparel – Highly articulated jackets and shorts combined with durable stretch fabrics allow maximum movement in a minimalist design. In addition, merino jerseys and base layers provide thermal regulation and moisture management over a wide range of temperatures and conditions.

The Meridian Waterproof Cycling Jacket ($385) provides exceptional storm protection in a lightweight and packable format. The highly articulated cycling fit combined with Schoeller c_Change®, a Swiss-made stretch fabric engineered to react to changes in body temperature and activity levels, enables maximum movement in a minimalist design. As a result, the Meridian jacket is the perfect waterproof cycling jacket for an exceptionally wide range of environments and temperatures. A key element of the Trail System™, Merino wool, naturally regulates body temperature in both hot and cold environments, resists odor, and stretches with your body. Available in the District Henley ($135) and the Linear Crew ($95).

About ACRE
The ACRE Trail System™ is the culmination of a life spent in the wild. It’s about couch surfing our way across five continents, car camping at the base of the ski lift in January, or a weeklong bivy trip in the snow covered backcountry of Colorado. Our idea of “the wild” is a way of life that may seem familiar to some. It’s these experiences that drive us to create gear that enables maximum enjoyment by minimizing the negative effects that come along with exposure to the elements. ACRE is driven to provide gear to get you farther, faster and back. Enjoy the ride, no matter the conditions.

Acre is a division of Mission Workshop.