Industry News 10/31/2013

WEB: Enhances Community With New Follow Feature

Become one with the rest of The Herd by engaging with Gearheads, athletes, employees, and outdoor-focused customers to cultivate relationships through authentic content.
Press Release from 

PARK CITY, Utah (Oct. 31, 2013) – Today, expands the meaning and influence of its community by launching a new ‘follow’ feature that allows for a more engaging and integrated online retail experience. connects customers with the best products from the top brands, and now community members – athletes, Gearheads, employees, and fans – can tap into all the great content by simply following what – and who – they want. 

“The launch of this new community feature allows for a much richer experience. Like-minded outdoor enthusiasts can form one-on-one connections and continue to be inspired,” said Adrian Montgomery, Director of Brand Marketing at “Offering top-of-the-line gear is a given, but guiding our customers’ experience within an integrated community enables everyone to engage on a more personal level.”

From reviews on product pages to stories on the recently launched ‘Explore’ page, harnessing all the remarkable content from the brands’ expert writers, Gearheads, athletes, and community members can’t get any easier. With a quick click of the “+” or “follow” tabs, a community member becomes connected with that individual. You can follow community member contributions – photos, videos, product reviews, Q&A’s, and comments – in the activity feed and interact through this new feature in a simpler, more customized way. 

The team at works hard to ensure that content is of the highest level and they target ‘best of community’ posts and populate the ‘most popular’feed with handpicked contributions. Scroll through Explore as experts share their latest backcountry epics or tried-and-true training techniques for the upcoming ski season, or check out product pages to get all the beta on the right gear for you. This is your chance to engage more deeply with a community of pro athletes, gear experts, and hundreds of outdoor enthusiasts to share experiences, learn, and get inspired.

For more about the new community follow feature, check:

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