Industry News 11/13/2013

GEAR: Brunton Adds CES Innovations Award to List of Accolades

Brunton Adds CES Innovations Award to List of Accolades, Hydrogen Fuel Cell Device Revolutionizes Portable Power Category
Press Release from Turner PR

(Boulder, CO) November 13, 2013 -- Outdoor equipment brand Brunton adds the title of International CES Innovations 2014 Design and Engineering Award honoree to its list of accolades. The Consumer Electronics Association® awarded the honor to the Hydrogen Reactor, a ground breaking portable power device that operates with hydrogen fuel cell technology. This month, the Hydrogen Reactor also received a nod from Popular Science, winning the Best of What’s New Award Grand Honor in the Gadget category. The buzzed about fuel cell also earned three award titles earlier this year at the Spring 2014 outdoor trade shows, OutDoor Friedrichshafen in Germany and Outdoor Retailer held in Salt Lake City, Utah.

The first portable power device of its kind, the Hydrogen Reactor debuts a high-science fuel cell that combines hydrogen and oxygen to produce electricity on-the-go, under any conditions. The TSA-approved Hydrogen Reactor issues a 5v 2amp output, the equivalent to 30+ AA batteries, and is optimized for use with tablets, smart phones, UV water purifiers, re-chargeable lights, portable game consoles, GPS transceivers and other USB-powered personal devices. The Hydrogen Reactor launches as part of Brunton’s new line of innovative portable power solutions, the Reactor Series, available at retail in November 2013.


Pictured: Brunton Hydrogen Reactor, MSRP $149.99

International CES Innovations 2014 Design & Engineering Award Honoree
Sponsored by the Consumer Electronics Association®, the International CES Innovations Award honors outstanding design and engineering in cutting edge consumer electronics products across 29 product categories. The Hydrogen Reactor was judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to earn the honor.

Popular Science Best of What’s New Awards:  Grand Honor in the Gadget Category
Selected from a pool of thousands of entrants, the Hydrogen Reactor is the recipient of the 2013 Grand Honor title in the Popular ScienceBest of What’s New Awards Gadget category. Popular Science handpicks 100 awardees who challenge individuals to see the future in a new light.

OutDoor Friedrichshafen: GOLD INDUSTRY AWARD 2013
The Hydrogen Reactor was the recipient of the OutDoor INDUSTRY AWARD 2013 in the Accessories Category. This year, experts judged a total of 316 entries from 27 countries. Fifty-two products were selected as winners, with Brunton as one of eleven entries to be honored with a GOLD award for outstanding achievement in design and innovation.

Gear Institute: Best New Gear Awards – Outdoor Retailer Summer 2013
Gear Institute, an elite group of outdoor gear testers, awarded Brunton and the Hydrogen Reactor with a Best New Gear Award at Outdoor Retailer Summer Market 2013. The site extends the honor to the most innovative, exciting and trend-setting products unveiled at the Outdoor Retailer show.

Gear Junkie: Best in Show Awards – Outdoor Retailer Summer 2013
The Hydrogen Reactor earns a “Best in Show” award from leading outdoor site Gear Junkie. The Gear Junkie “Best in Show” awards identify the most unique and stand-out items from the thousands of products unveiled at the Outdoor Retailer show. Each winner represents a state-of-the-art item in outdoor equipment and gear design.

About the Reactor Series
The Reactor Series brings the luxury of mobility to portable power and unlike solar power, eliminates the need to wait to charge personal devices on-the-go. The product range is design to keep consumers powered through business and personal travel, during demanding outdoor use and expedition-level activities and through everyday mobile lifestyles. The advanced Reactor Series, one component of the brand’s new Power Forward positioning, debuts as a game changer in the portable power category, testing the limits of power usage and extending pursuits outdoors. The five device collection ranges in price from $29.99 to $149.99 and will be available in November 2013 at outdoor specialty stores and at
www.brunton.com.

About Brunton
At Brunton, we come to work with a clear vision: remove any obstacles that stand between our customers and their passion to stay outdoors. It’s been this way since 1894, when D.W. Brunton created the now legendary Pocket Transit¯ a compact, precision compass that continues to give outdoorsman the confidence to push beyond the beaten path. Today, this spirit of indestructible innovation lives in the form of professional-grade solutions as tough and diverse as the rugged Rocky Mountains that we’ve called our laboratory for over 125 years. Our goal is to build products as tough as the people who get to use them and to allow these users to push themselves and our products to extend their adventure. For more information, please visit
www.brunton.com.