Industry News 11/18/2013

B$Z: Electric Run Going International with Help from Active Networks

Electric Run Going International with Help from Active Networks
Press Release from Electric Run

San Diego-based Electric Run is expanding into more than 20 countries in major cities including, London, Dublin, Milan, Amsterdam, Berlin, Barcelona, Tokyo and Dubai, according to The Active Network, Inc., a cloud-based event registration service provider that has enrolled more than 228,000 participants in 38 Electric Events in the United states  in the last year.

"This is the 'Go Pro' generation where people don't want to just spectate, they want to participate, and the Electric Run is pushing the envelope to create experiences that people can't have anywhere else," said Dan Hill, Founder and CEO of Electric Run. "This sensibility has global appeal and it's clear that progressive cities like Sydney, Madrid and Munich are embracing the concept of high-value, immersive, and experiential events."

"The increasing demand for events that combine great athletic components with hyper social experiences is a testament to the popularity of Mob events, and Active is committed to developing tools and features for our products that support the dynamic needs of our customers, including access to multiple languages and currencies, team registration and management, as well as social media integration," said Eric McCue, general manager of sports, Active Network.

Electric Run brands itself as the World's Premier Nighttime 5k run/walk experience. Featuring immersive "Lands" of light and sound that transport the participant into an electric wonderland, Electric Run promises to transport the mind, body and soul to a new world in a healthy and drug-free way. Participants are encouraged to join in on the art by lighting up with glow sticks, LEDs and anything else their imagination can conjure up.

San Diego-based Active Network provides activity and participant management solutions.