Industry News 11/18/2013

Exposure: Matix Fall '14 Preview Party

EXPOSURE: Matix Fall '14 Preview Party
We Party Mid Week

Matix Clothing premiered their Fall 2014 collection on Tuesday, November 12th at The Well in downtown Los Angeles from 7 p.m. until midnight - holding true to their claim: "We Party Mid Week".

The anticipation for good times was high on the back of Matix recently holding its Fall14 sales meetings (in the same venue as the party) - which led to all of the company's sales reps, some International Distributors and select retailers from all over the US to be in town and ready to party!

Enjoy these photos from the Matix Fall '14 Preview Party and make sure you're in the loop when news on the company's next party drops by checking out Matix Clothing on Facebook, Twitter and Instagram.

MATIX | We Party Mid Week!

The preview party was held for MATIX to premiere the upcoming Fall 2014 collection, which features all of the company's staples - denim, button-downs, jackets & more.

The new line is highlighted with uncommon design elements and was proudly showcased with unique displays. 

MATIX also showcased a newly designed collection of boxers, socks and undershirts along with leather goods such as wallets, belts and key chains called "The Essentials". 

MATIX Clothing | From The Ground Up. 

"Denim is Matix" 

Ray Barbee and John Herndon... 

...attracted a crowd and rocked the house.  

There were drinks like Moonshine, eats like Beef Jerky and Live Music for all to enjoy.  

Jason Cruz & Howl were back for more after having played the Spring 14 Preview Party earlier this year. 

Jason Cruz & Howl are working on a new album, titled "Good Man's Ruin".  

Let's see what's outside. 

It's the MATIX Workshop.  

The Matix Workshop is a mobile showroom that comes complete with an experienced tailor on hand ready to hem and taper any Matix pant.  

A custom Matix label package is added to the pants creating a custom one-off item allowing consumers to get the experience of a customized garment.  

Now, let's eat! 

It's Pizza Time! 

None of this would have been possible without the support of Pizzanista, Free Range LA, Pabst Blue Ribbon, Firestone Walker Brewing Company, The French Press, and Ole Smoky Moonshine.  

"It was blurry and fun."