Industry News 11/21/2013

B$Z: Chaco Hires Backbone Media Ahead of 25th Anniversary

Chaco Hires Backbone Media Ahead of 25th Anniversary
Press Release from Chaco

Chaco has appointed Backbone Media to handle its public relations. Based in Colorado, Backbone currently represents more than 50 brands in the outdoor and lifestyle marketplace.

“Next year is Chaco’s 25th anniversary and we’ve got a lot to celebrate,” said Colin Butts, marketing manager at Chaco. “We’re excited to team up with an agency that has the experience and enthusiasm to help us continue our company’s growth while remaining true to our brand heritage and Chaconians, our loyal customers.”

Chaco started by designing a performance sandal for river guides and has evolved into multiple styles of sandals, shoes, and boots. All Chaco footwear features the Luvseat, a uniquely contoured footbed platform that aligns and supports your entire foot and body. Additionally, the brand recently launched MyChacos, a one-of-a-kind "Made in the USA" custom sandal program that reinforces the brand’s ability to stand apart from the crowd in the outdoor space.

According to Backbone Director of Public Relations Ian Anderson, Chaco has all the elements of a great PR partner for us - an authentic brand story paired with innovative, premium products. Many of us at Backbone have spent time living and working on the river, and our passion for the brand runs deep.”

Chaco is a part of Wolverine Worldwide's Performance Group, which also includes the Merrell, Saucony, Cushe, and Patagonia Footwear.

Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 16 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver in Colorado and Jackson in Wyoming.