Industry News 12/4/2013

WEB: Pelican International Launches New, Responsive Website

Pelican International Launches New, Responsive Website
Press Release from Pelican International

Pelican International, the world’s number one manufacturer of plastic boats, is excited to announce the launch of its new, responsive website. To ensure the ultimate online experience for its visitors, Pelican’s new site offers exceptional usability, faster load speeds and accessibility to users of all types of mobile devices.

According to recent statistics, 85 percent of adults own a mobile device and nearly
 60 percent of them use it to access the Internet. Over 30 percent have a tablet or
 e-reading device, with some demographic groups reporting close to 50 percent ownership. Given the variety of mobile devices now being used to access the Web,
 Pelican has designed its new site to offer an exceptional online experience to every visitor to its site, regardless of the type of device they are using.

Lisa Senecal, Pelican’s Director of Marketing, explains, “The Pelican brand is all about accessibility and creating positive experiences in the outdoors. Our goal is to create and maintain a positive experience for our customers at every touch point, including the pre-purchase, purchase and post-purchase phase. Our new responsive website is the most effective way to reach users across multiple devices and to ensure the best possible experience on every screen.”

In addition to being more accessible, dynamic and interactive, Pelican’s new site is filter-driven, making it faster and easier for visitors to find exactly what they are looking for. The site also offers a wealth of information and resources, including educational materials and tutorials on topics such as kayak anatomy, how to choose a kayak, kayak care and maintenance and kayak paddling basics.

It also includes a launch map, blog and news feeds, videos and a Flickr image gallery. Finally, the site’s improved dealer locater uses geolocation to identify dealers close to your location, even when you’re on the move.

To see for yourself why Pelican is so excited about the launch of its new site, please visit us at pelicansport.com

About Pelican International
For over 45 years, Pelican International has made it their mission to promote the enjoyment of the great outdoors and make water sports fun and accessible for outdoor enthusiasts of every age, skill level and budget.  Today, the company is the number one manufacturer of plastic boats in the world.

Pelican is firmly committed to protecting the environment. Its plant, located in Laval, Quebec, recycles 99.5% of the excess material produced in its manufacturing processes and is equipped with specially designed ducts that redirect heated air from their moulding ovens to heat the facility in the winter. Pelican also promotes safe boating and advises everyone to wear a coast guard-approved personal flotation device at all times when aboard a boat.