Industry News 12/3/2013

GEAR: Newton Running 2014 Speed and Mileage Trainers Offer More Pop Than Ever

Newton Running 2014 Speed and Mileage Trainers Offer More Pop Than Ever; +ONE lug enhances the Newton Running experience
Press Release from Newton Running

(Boulder, CO)—Newton Running, the leader in performance running shoes that promote the benefits of a more efficient gait, is introducing significant technological advancements in its spring 2014 product line. The Gravity III and Motion III Mileage Trainers and Distance III and Distance S III Speed Trainers feature the next evolution of Newton’s unique Action/Reaction forefoot technology with the addition of a fifth lug. The dynamic lugs align with the foot’s five metatarsal bones, thereby delivering more cushioning, greater responsiveness and a broader and more stable base underfoot.

“The fifth lug provides more ‘pop’, or the dynamic platform that gives Newton Running shoes their unique feel and ride,” says Newton Running President Craig Heisner. “POP is also an acronym for ‘point of power,’ which is the forefoot landing zone involved with a balanced and efficient run gait.”

Newton is also evolving its product architecture on the Motion III and Distance S III by offering a new Extended Medial Bridge (E.M.B), designed to provide a broader platform for added stability. Combined with a lightweight, laser-perforated micro-suede overlay on the upper, these two models provide runners with additional support under the arch without over-controlling the foot’s natural motion.
The new Mileage and Speed Trainers also debut major design changes that appear in all new Newton Running shoes throughout 2014. The changes include welded instead of stitched overlays, 360-degree reflectivity and subtle two-tone designs on the metatarsal stretch panels.

The Gravity III and Motion III maintain a 3 mm drop from heel to toe, and the Distance III and Distance S III still have a 2 mm drop. This near-level platform supports a more balanced, natural posture, which is an essential component to efficient running.

Supporting the launch will be a +ONE in-store campaign and online training modules explaining the performance benefits of the five-lug technology.

The spring 2014 trainers will launch on February 15, 2014 at specialty running retailers nationwide and at www.newtonrunning.com.

About Newton Running
Boulder, Colorado-based Newton Running is the leader in performance running shoes that are designed to actively support and strengthen natural running motion. Newton Running’s patented Action/Reaction™ technology provides highly responsive cushioning and protection plus ground feel, minimal heel-to-toe drop and lightweight comfort. Newton Running form clinics, hosted in partnership with specialty running retailers worldwide, help runners learn their natural running motion. Newton Running is proudly committed to social responsibility and supports numerous charitable organizations.
www.NewtonRunning.com