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B$Z: Joins the Backcountry Family of Specialty Retail Stores

December 5, 2013

US online retailer of specialty outdoor gear and apparel expands into European market.
Press Release from

PARK CITY, Utah (Dec. 5, 2013) – Backcountry, the established e-commerce leader in the outdoor, action sports, bike, and power sports markets, is pleased to announce the acquisition of, the leading e-commerce company for outdoor enthusiasts in Germany, Austria, and Switzerland. With this acquisition, Backcountry enters the large, growing European market with a great brand and exceptional team with a solid reputation. was founded in 2006 and has grown quickly with a focus on premium outdoor products, best-in-class customer experience, and an outstanding management team and employees. Although continents apart, both companies share a common vision — to be the definitive resource for the best outdoor gear on the planet.

“The Backcountry and Bergfreunde brands are well-aligned in terms of their passionate customers, their expert customer service, and an internal culture that thrives in the outdoors,” said Jill Layfield, CEO of Backcountry. “This partnership signifies the first step toward building the first globally scaled outdoor e-commerce business. From North America to Europe, these two brands connect people to their passions through an exceptional online experience.”

“We are thrilled to join the Backcountry family,” said Martin Theben, founder of “We have always admired Backcountry’s robust community and focus on remaining authentic within the outdoor community. We look forward to working together to offer the richest customer experience in outdoor e-commerce.”

Since 1996, Backcountry has been connecting people to their passions. For more, check:

MEDIA CONTACT: Keith Cozzens | Verde PR | [email protected] | 970.259.3555 x122 or 307.690.7411

About is the largest online specialty retailer of premium outdoor gear for one simple reason – we get it. Through the quality and breadth of our products, the ease of use of our site, the knowledge and empowered service of our Gearheads, the lightning speed of our fulfillment, and the shared gear knowledge of our community, we enable our customer’s passions because we share them. With seven specialty stores:,, Competitive Cyclist,,,, and, we ensure we always have the gear to fuel your next adventure. Backcountry is a subsidiary of Liberty Interactive Corporation and is attributed to the Liberty Interactive Group (Nasdaq: LINTA, LINTB).