Industry News 12/5/2013

GEAR: olloclip Introduces the Macro 3-IN-1 Clip-On Photo Lens for iPhone and iPod touch

olloclip® Introduces the Macro 3-IN-1 Clip-On Photo Lens for iPhone and iPod touch, Combines Three Macro Lenses in One Convenient Package To Get Closer Than Ever To Your Subject
Press Release from olloclip

Huntington Beach, Calif.– December 5, 2013 – Now you can take superior-quality macro (close-up) photography with the iPhone 5/5s and iPod touch 5th generation with the new olloclip® Macro 3-IN-1 photo lens solution, , available now at and Apple stores for $69.99 USD. 

Three different macro lenses (21x, 14x, 7x macro magnification) let you get just the level of detail you’re looking for in the subject matter you’re shooting.

Experiment with the three different magnifications (21x macro, 14x macro and 7x macro magnification) to examine small objects like bearings, trucks, and even road rashes.  The Macro 3-IN-1 is small enough to fit into a pocket or palm of the hand and is compatible with all favorite apps including Instagram, Facebook and iPhone’s Camera, iPhoto and iMovie built-in apps.

olloclip’s three high-powered macro lenses are engineered with a total of six elements to deliver more edge-to-edge clarity, greater depth of field, nicely diffused light on the image, less pincushion distortion and a higher degree of bokeh (aesthetic blur in out-of-focus areas).  Super high magnification focuses in on details and textures not easily seen with the naked eye. The multi-element design blocks less light and allows users to get further from the subject. The 7x macro also has more depth of field making it easier to make incredible macro videos.

“This new macro lens solution has particular value to the medical, dental, technology, fashion and other industries where impromptu detail shots have enormous benefit and becomes a handy tool,” said Patrick O’Neill, founder and president of olloclip. “You will be amazed by the level of definition you can now capture with your iPhone.”

And it is easy to clip the lenses on your iPhone — and to switch from one lens to the other. The Instafocus™ hoods (included) are specially designed to diffuse the light and facilitate focusing, like training wheels for your macro lens. It has never been easier to take incredible macro photos and video with your iPhone.

Features of the olloclip Macro 3-IN-1 photo lens include:
· 7x MACRO - The lowest magnification option; revealed when you remove the 14X; provides a wider field of view with minimal bokeh.
· 14x MACRO - The default choice for medium magnification; easy to switch on and off using the lens adapter.
· 21x MACRO - Super high magnification focuses in on details and textures not easily seen with the naked eye; provides a tighter field of view and a higher degree of bokeh.
· Instafocus Hood - specially designed to diffuse the light and facilitate focusing.

· Size: .98” (depth) x .90” (width) x 1.5” (height)
· Weight: 0.8 ounces
· Colors: Black lens with black clip
· Compatibility: Can be used with all photo and video apps on the iPhone 5/5s and iPod touch 5th generation

Made in the U.S.A. from aircraft grade aluminum and precision-ground coated glass optics with multi-element optics in every lens, the Macro 3-IN-1 lens is half the size and weight of the average car key and offers a sleek design.

The quick-connect olloclip macro photo lens retails for $69.99 USD and can be purchased now at and Apple stores and other consumer electronics retailers.

With the Macro 3-IN-1, olloclip broadens its platform for mobile photographers, providing superior-quality close-up photography and videography.  More information on the full olloclip product lineup of compact mobile photography tools for Apple devices, including the 4-IN-! photo lens, Telephoto + Circular Polarizing Lens (CPL) and Quick-Flip™ case with Pro-Photo Adapter for iPhone and iPod touch, is available at

About olloclip
The olloclip® brand is synonymous with creativity in your pocket — olloclip products give amateur and professional photographers alike the ability to use the iPhone to capture and share what was previously impossible — easily, spontaneously and artistically. With olloclip, one’s mobile phone becomes a window to the world, and mobile photography/videography enters a whole new realm of possibility.  For more information about olloclip, visit

olloclip® is a registered trademark. © 2013 olloclip. All rights reserved. Featured photography and the content within are the property of respective owners. olloclip Registered Community Design Numbers 001312359-0001, 001312359-0002, 001312359-0003, 001312359-0004, 002199992-0001, 002199992-0005.  U.S. Patent No. 8,279,544 and D678379.  U.S. and foreign patents pending.   iPhone and iPod are trademarks of Apple Inc.

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