Industry News 12/9/2013

B$Z: Vasque Footwear Signs On as Official Footwear Partner of the GoPro Mountain Games

Vasque Footwear Signs On as Official Footwear Partner of the GoPro Mountain Games
Press Release from Vasque Footwear

Red Wing, MN – Vasque footwear is happy to announce its official footwear partnership with the GoPro Mountain Games, the country’s largest celebration of adventure sports, music and mountain lifestyle. The event will be held in Vail, CO, June 5-9, 2014, and typically hosts up to 3,000 athletes and over 53,000 spectators.

The GoPro Mountain Games, a project of the Vail Valley Foundation, offer the best athletes in the climbing, kayaking, cycling, multi-sport, trail running and fly fishing sports a chance to exhibit their athletic abilities and compete in one of the most revered mountain towns in Colorado that is ‘like nothing on Earth™’. Not just about the sports, the event includes other entertainment such as a photography competition, film festival, canine competition, live music, chances to demo gear and more.

“Partnering with the GoPro Mountain Games is a fantastic opportunity for Vasque to connect with athletes and spectators who love the mountain lifestyle and understand the enjoyment of being on the trail and in the great outdoors,” states Julie Quinn, Marketing Manager of Vasque. “It is exciting to be the exclusive footwear partner for such an iconic outdoor event.”

Vasque’s spring 2014 collection, which will be worn by many GoPro Mountain Games staff, is all about performance. Whether it’s hiking in rocky conditions or scrambling alongside the river, Vasque’s new Elemental Collection offers footwear that is environment specific and performs exceedingly well in the terrain for which it was designed. In addition to the Elemental Collection, Vasque will also have its newest, technologically advanced Ultra SST trail runner on hand at the event. The Ultra SST is completely conformable to the trail and a runner’s foot making it the perfect shoe for competing in the Vasque 10K Spring Run-Off at the Games.

“We are extremely pleased to welcome Vasque to the GoPro Mountain Games family as the official footwear partner,” explained Michael Imhof, Senior Vice President of Sales and Operations for the Vail Valley Foundation.  “No pun intended, but Vasque represents a perfect fit with the GoPro Mountain Games as they have created the most innovative and rugged boots and shoes made for hiking, trail running and backpacking.”

For additional information on Vasque visit www.vasque.com or email Angie Houck at angie@darbycommunications.com.

About Vasque
Vasque is a performance-based outdoor footwear brand rich in heritage and deeply rooted in the outdoors. From its beginning in 1964 to today, Vasque understands the outdoors is a state of mind. It is this understanding that motivates Vasque to focus on world-class fit and quality in every performance backpacking, hiking and trail running shoe they create. Vasque’s authentic footwear is designed and built to withstand harsh conditions, rugged wear and the tests of time while delivering the best fit and all-day comfort on the trail. 

About Vail Valley Foundation
The Vail Valley Foundation is charged with enriching the Vail Valley and sustaining its unique spirit through the delivery of unparalleled arts, world class athletics and inspiring education programs throughout the community.  For additional information on the Vail Valley Foundation, check out
www.vvf.org.