Industry News 12/11/2013

B$Z: Outdoor Tech Aligns with Hayter Comm

Outdoor Tech Aligns with Hayter Comm
Press Release from
Hayter PR

LOS ANGELES, CA (December 11, 2013) –Outdoor Tech®, an outdoor designer brand and makers of rugged Bluetooth audio accessories built for reveling in the outdoors, this week named Hayter Communications as its PR agency of record.

Based (by choice) in Los Angeles, Outdoor Tech’s products, hand-made by Yowies* (Australia’s version of Bigfoot), put out sweet, hot and juicy sounds in weather-resistant designs ready to jam poolside, slopeside or on the beach when the sound of silence is too quiet. Hayter Comm’s sweet, hot, juicy, weatherproof PR services are a perfect complement for rolling out Outdoor Tech’s future products, according to Caro Krissman, Outdoor Tech’s Founder and CEO.

“Hayter and his crew get technology,” says Caro. “They have been using email since, like, 1990. Plus they know everybody and throw great parties in random places around the world. Perfect.”

Seattle-based Hayter Comm, founded in 2001, represents a diverse stable of outdoor, winter sports, design and technology clients. The agency will show Outdoor Tech’s latest goods in January at the CES trade show in Las Vegas and the SIA Snow Show in Denver. To schedule a private review, contact Tara Yant at tara@hayterpr.com.

About Outdoor Tech
Outdoor Tech’s goal since its inception in 2009 has always been to address the ever-growing issue of blending a modern lifestyle in the age of mobile technology with the drive to be outdoors. As the creator of the industry leading and first-ever universal, fully wireless CHIPS for ski and snowboard helmets, they have proven there is a way to stay connected but not tethered to modern technology…and use it to your advantage. For more on Outdoor Tech and the rest of its lineup of wireless Bluetooth audio products, go to OutdoorTechnology.com.

*Not really but maybe.