B$Z: Howler Brothers Partners With Verde PR for Brand Communications
Lifestyle + watersports-inspired clothing and accessories brand taps Verde for elevated brand awareness, growth support and new demographic outreach.
Press Release from Verde PR
AUSTIN, Texas (Dec. 12, 2013) – Howler Brothers, soulful designer of high-quality clothing and accessories that draw inspiration from waves, water, geography, fashion and art, has teamed up with Verde PR & Brand Communications as its agency of record. The partnership combines Howler Bros.’ passion and deep roots in the lifestyle and culture of watersports and tropical pursuits with Verde’s diverse 12-year experience in the outdoor, action sports and lifestyle markets to enhance brand messaging, promote category and sales growth, and reach new demographics.
"Everyone at Howler Bros. is fired up about our partnership with Verde,” said Andy Stepanian, co-founder of Howler Bros. “Their deep connections to the outdoor industry and history of helping articulate lifestyle brands will be essential to us as we continue to define and grow Howler. From the first conversation with them, it was clear that the Verde team gets what we do and knows how to help us realize the huge vision we have for our brand.”
Based in Austin, Texas, Howler Bros. is best known for its unmistakable authentic style, calling on the timelessness of the coastal sports and remote locations that united founders Stepanian and Chase Heard.
Howler Bros. favors small-batch production and collaborations with artists and craftsmen to create original, alternative offerings rather than following the latest trends. Every garment and accessory is crafted with functionality and attention to detail, and is infused with style and love for the outdoors, surfing, fly-fishing, paddling and good times. As the brand looks to continue its commitment to its heritage while inviting the uninitiated to “Heed the Call,” Verde will develop and execute effective strategy for new market growth, increased brand awareness and sales-driven campaigns.
“Howler Bros. brings a unique blend of form and function to the active lifestyle and action sports space with its authentic image and genuine passion for producing high-quality goods,” said Kristin Carpenter-Ogden, president and CEO of Verde. “Our partnership is a great fit, and we are excited to support the brand’s growth and goals with our experience and inventive implementation of strategic brand communications.”
About Howler Bros.
Howler Bros. crafts limited run, high-quality clothing and goods that draw inspiration from the style and tradition of surfing and coastal sports, clothes you might wear when you’re hearing howler monkeys from your hut after a day well spent—a reminder that you’re in a good place, doing something you love—or clothes to wear when you’re wishing you were. Above all, Howler Bros. believes in doing things the honest and pure way, which is not usually the easy way. Every garment and accessory is crafted with functionality and attention to detail at the forefront. Put the products to the test. Heed the Call. For more info about Howler Bros., visit: HowlerBros.com.
With offices in Jackson, WY, Durango and Boulder, CO, Verde PR is a full-service traditional and digital public relations, brand communications, marketing, branding and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, cycling, action sports, snowsports, active lifestyle, consumer electronics and travel markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde PR, visit: verdepr.com.