Industry News 12/17/2013

B$Z:: Lead Designer at GoldCoast Snags Print Magazine 2013 Regional Design Annual Award

Innovative GoldCoast Pressure Skateboard Design Draws Attention
Press Release from Master Plan Communications

December 17, 2013 (Salt Lake City, Utah) – Always pushing skateboard design to new levels, GoldCoast’s Design Director, Dustin Ortiz recently won a 2013 Regional Design Annual Award for his Pressure skateboard from Print Magazine, the oldest graphic design and visual culture magazine. This highly selective and well-regarded competition, sponsored by Print magazine, is the most comprehensive survey of graphic design in the United States and recognizes outstanding creative work produced by individuals and groups.

Ortiz said, “The graphic design of all of our products is very important to me personally, and I am honored to win this design award.  GoldCoast has a commitment to not only push the boundaries of the functionality of our skateboards, but to make sure they look and feel amazing as well.”

The six regional judges evaluated more than 4,000 entries and selected winning projects that demonstrated an ideal mix of design, communication concepts, strategy and execution.  Designers and creative teams from across the U.S., representing individuals, small firms and major corporations and organizations, such as Turner-Cartoon Network Marketing and MoMA, were among the entries. Submissions were judged by Petrula Vrontikis (Far West), Dana Lytle (Midwest), Stan Church (New York City), Frank Baseman (East), Hank Richardson (South) and Doug May (South West).

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About GoldCoast
GoldCoast’s founders, Brock Harris, Chris Brunstetter, Dustin Ortiz and Nate Coan, describe the ethos of the brand here: “Skateboarding and design are at the core of GoldCoast.  These two things touch nearly every part of our lives. Design is the language of our creativity; it is the starting point for all our products. We appreciate awareness of little details in our surroundings, our products, and our designs. Our enthusiasm cannot be contained. We want to share stories, ideas, sessions and trips with our peers, and want them to do the same with us. The end goal is to have fun. We don’t do what we do for trophies, fame, or titles – we take it easy. Seriously.”

For press and sample inquires, contact:

Ashton Maxfield
Master Plan Communications
949.289.6493 or


Deborah Choi
Master Plan Communications
714.310.9651 or